Interdependence Design di Pusterinu by Haitao Song

Interdependence Design di Pusterinu by Haitao Song is a highly esteemed winner of the very prestigious 2020 A' Design Award di Ferru in Disignu Suciale Competition Category.

FerruSuciale· 2020

Interdependence Design di Pusterinu

by Haitao Song

Client: SongHaitao

A' Design Award di Ferru Winner in Suciale Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Interdependence Design di Pusterinu

Interdipendenza hè un pusterinu di serviziu publicu creatu per sensibilizà nant'à a prutezzione di a fauna selvatica. U pusterinu mostra un piattu di cena. À manca ci sò animali selvatichi morti, un pipistrellu è un pangolinu. À diritta ci hè un pulmone umanu infettatu cù una forma di curunavirus indè. U sangue di l'animali si spampilla per furmà a forma di u pulmone, è i vasi sanguigni di u pulmone sò disegnati cum'è rami d'arburi. L'imagine liga u cunsumu d'animali selvatichi cù l'infezzione è affirma chì prutege a fauna selvatica prutege l'omu. U pusterinu misura 70 per 50 centimetri è hè affissatu à l'esternu è in linea.

The Recognition

About the A' Design Award di Ferru

Interdependence Design di Pusterinu hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Interdependence Design di Pusterinu sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Interdependence Design di Pusterinu hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
Dimensions & Packaging: 70cm X 50cm ,outdoor posting and network communication
Tags: Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
Production Technology: In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
Design Challenge: I hope the final design is creative as well as intuitive and enlightening.
Research: Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
Inspiration: Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
Project Duration: The project started in Guangzhou in January 2020 and finished in February 2020 .
Operation Flow: When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
Patents: Copyrights belong to Song HaiTao, 2020.
Image Credits: Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020