Grundig Serenity Fabricatore Di Tè by Mert Ali Bukulmez

Grundig Serenity Fabricatore Di Tè by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argentu in Apparechju Dummesticu Competition Category.

ArgentuApparechju Dummesticu· 2020

Grundig Serenity Fabricatore Di Tè

by Mert Ali Bukulmez

Client: Arçelik A.Ş

A' Design Award d'Argentu Winner in Apparechju Dummesticu Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Grundig Serenity Fabricatore Di Tè

Serenità hè un fabricatore di tè cuntempuraneu chì si focalizza in una gioia-experiencia d'utilizatori. U prughjettu si cuncintra soprattuttu nantu à elementi estetichi è a sperienza di l'utilizatore cum'è u scopu principale suggerisce chì u pruduttu sia diversu da i prudutti esistenti. U dock di u fabricatore di tè hè più chjucu cà u corpu chì permette à u pruduttu à fighjà a terra chì porta una identità unica. Un corpu pocu curvatu cumminatu cù superfici affettate sustene ancu l'identità unica di u pruduttu.

The Recognition

About the A' Design Award d'Argentu

Grundig Serenity Fabricatore Di Tè hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Grundig Serenity Fabricatore Di Tè sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Grundig Serenity Fabricatore Di Tè hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Serenity is a contemporary tea maker that focuses on joyful user-experience. The project mostly focuses on aesthetic elements and user experience as the main aim suggests product to be different from the existing products. The dock of the tea maker is smaller than the body which allows product to look over the ground that brings unique identity. Slightly curved body combined with sliced surfaces also supports the unique identity of the product.
Dimensions & Packaging: 173mm(max.) x 250mm(max.) x 260mm
Tags: Tea Maker, Contemporary, Minimal, Simple, Home Appliances, Grundig
Production Technology: • Body: Polypropylene(PP) / Injection Moulding
• Handle, lid and dock: Xenoy (PBT+PC) / Injection Moulding
Design Challenge: Finding the unique and simple form for the product was the most challenging but at the same time most joyful part for me. I had to make too many sketch models and mock-ups to refine the design language to make it as simple as possible.
Research: The project was mostly focused on aesthetic elements and user-experience. The research was focused on user-experience, working principles for tea makers, components but mostly it was sketch modeling. I needed to make lots of sketches to find the most simple and unique form solutions. Literature reviews about user-experience made in detail to be able to apply good solutions regarding consumers. I had to make lots of conversations with engineers that allowed me to design the product considering production and electronics. Also focus groups made supported with interface mock-ups to get feedback from tea maker users.
Inspiration: The inspiration of the project comes from retro/futuristic style combined with Scandinavian simplicity. I aimed to design an aesthetically noticeable product combined with joyful user-experience.
Project Duration: The project started in January 2019 and finished in May 2019. The project is an internship project that took place when working for Arçelik Group in Istanbul/Turkey.
Operation Flow: The lower section is for boiling water it stands on the dock which connects to power. Upper section is for tea. The interaction point of the product is the lower handle. Led dots on the handle gives feedback to the user about the operation.
Patents: Copyrights belong to Arçelik A.Ş, 2019