Wolffstrunk Primary Function: Identità Corporativa by Karen Cuthbert

Wolffstrunk Primary Function: Identità Corporativa by Karen Cuthbert is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argentu in Disignu Graficu Competition Category.

ArgentuGrafica· 2021

Wolffstrunk Primary Function: Identità Corporativa

by Karen Cuthbert

Client: Gerhard Wolff – Wolffstrunk

A' Design Award d'Argentu Winner in Grafica Category

39,383

Verified Award Winner

Verify Award Status for #103697

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Wolffstrunk Primary Function: Identità Corporativa

Wolffstrunk hè un'identità corporativa creata per una marca di schnapps di frutta è di liquori di frutta prudutti in una distilleria privata. A riduzzione grafica è a precisione caratterizanu l'identità visuale. Una figura simplificata d'un lupu serve da marca di disegnu di u sistema di design corporativu, è a forma stilizata d'una goccia hè aghjunta à a figura. Una testa muvibile dà à a marca un caratteru umuristicu è permette disposizioni dinamiche. U sistema include una marca composita, ducumenti cummerciali, etichette di buttiglia, manifesti, cartuline, un libru di marca è una corta animazione di situ web.

The Recognition

About the A' Design Award d'Argentu

Wolffstrunk Primary Function: Identità Corporativa hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Wolffstrunk Primary Function: Identità Corporativa sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Wolffstrunk Primary Function: Identità Corporativa hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
Dimensions & Packaging: Brandbook: 128 mm x 175 mm, 132 pages
Tags: Corporate Identity, Corporate Design, Brand Design, Logo Design
Production Technology: The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
Design Challenge: The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of conﬁdent humour and allows a dynamic design of all variations of advertising material.
Research: The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simpliﬁed use of forms.
Inspiration: Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
Project Duration: The project was my bachelor thesis and took about 4 month time.
Operation Flow: The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
Patents: Copyrights belong to Karen Cuthbert, 2020
Team Members: Karen Cuthbert
Image Credits: #1-#5 Karen Cuthbert, 2020