Heaven Gaia Internu di Buttega di Moda by Zhenhua Luo, Gongpu Zhao and Yanli Zhang

Heaven Gaia Internu di Buttega di Moda by Zhenhua Luo, Gongpu Zhao and Yanli Zhang is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argentu in Disignu d'Interiori Competition Category.

ArgentuInteriori· 2020

Heaven Gaia Internu di Buttega di Moda

by Zhenhua Luo, Gongpu Zhao and Yanli Zhang

Client: Heaven Gaia

A' Design Award d'Argentu Winner in Interiori Category

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Colors

The Design

About Heaven Gaia Internu di Buttega di Moda

Heaven Gaia hè un internu di buttega principale cuncepitu per una marca di moda di lussu in u quartieru artisticu di Pechinu. A buttega copre 800 metri quadrati è sustene a creazione di vestiti fatti à misura è a scelta di tenute. Una scala à spirale in l'entrata permette à u spaziu di passà da a modalità di vendita à a modalità di spettaculu, cusì chì u muvimentu nant'à e scale pò divintà parte di una sfilata. U legnu è l'acqua sò aduprati cum'è i temi principali. L'acqua hè simulata cù tecnulugia digitale, è a cascata forma un fondu per i vestiti. Duie vetrine leganu l'internu è l'esternu.

The Recognition

About the A' Design Award d'Argentu

Heaven Gaia Internu di Buttega di Moda hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Heaven Gaia Internu di Buttega di Moda sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Heaven Gaia Internu di Buttega di Moda hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art. Grace and power can be felt when communicated with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. The experience here should be made pleasant.
Dimensions & Packaging: 800 sqm
Tags: shift from sales to show mode, a tribute to the designer Coco Chanel,reminiscent of fashion masters of a past era, "waterfall" serves as a background for the clothing
Production Technology: digital simulation of wave, cast concret, CNC
Design Challenge: I can feel both grace and power when I communicate with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. How can this space be made classic? Secondly, the process of bespoke dressmaking and selecting outfits is time consuming. How can this experience be made pleasant?
Research: This is a flagship of Heaven Gaia. Gaia is a luxury fashion brand which has been extremely active worldwide in recent years. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can shift from sales mode to show mode. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing.
Inspiration: Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can thus shift from sales mode to show mode. Two elements, wood and water, are representatives of the East. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing. Two types of window display are made to create an interaction between the interior and the exterior.
Project Duration: The project started in April 2019 and finished in December 30 2019 in Beijing.
Operation Flow: Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. This store has an area of 800 sqm and is located in the art district in Beijing. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art.
Team Members: Zhenhua Luo, Gongpu Zhao, Yanli Zhang, Qianxuan Niu, Xiuwen Xiao, Changxin Tian, Yongcheng Xia, Liang Zhao and Ming Zhang
Image Credits: Photographer: Simon Wu