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Novacolor Salò di Esposizione di Pittura by Peihe Xie

Novacolor Salò di Esposizione di Pittura by Peihe Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award di Bronzu in Disignu d'Interiori Competition Category.


BronzuInteriori· 2021

Novacolor Salò di Esposizione di Pittura

by Peihe Xie

Client: AD Architecture

A' Design Award di Bronzu Winner in Interiori Category

Colors

The Design

About Novacolor Salò di Esposizione di Pittura

Novacolor hè un salò di esposizione di pittura situatu in Shantou, pruvincia di Guangdong, in Cina. L'internu copre 180 metri quadrati è mostra più di 200 texture è culori di pittura. U salò occupa un cantone di un centru cummerciale cù un flussu bassu di visitatori, dunque attirà l'attenzione era centrale à a strategia di cuncezzione. Una apertura ristretta marca a transizione ver di u spaziu. Una forma ellissoidale turchina hè suspesa sopra è face ecu à a curva di u pianu. I materiali includenu acciaghju inox, pittura, microcementu, pellicula trasparente è vetru cummutabile. Una struttura di membrana tesa spampilla una luce dolce nantu à i prudutti espositi.

The Recognition

About the A' Design Award di Bronzu

Novacolor Salò di Esposizione di Pittura hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Novacolor Salò di Esposizione di Pittura sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Novacolor Salò di Esposizione di Pittura suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The transitional space's opening is specifically downsized, which is a clue to enter a world of different emotions and styles. The small blue ellipsoid hung on the top echoes with the curve of the plane and generates a strong sense of power. A flexible space is divided by a sphere. The perceptual area is created through the meticulous geometric order. It's a place of contradiction and coordination.
Dimensions & Packaging
Area: 180 sqm
Main materials: Stainless steel, paint, microciment, transparent film, switchable glass
Tags
Art, Paint showroom, AD Architecture, Cinematic and dramatic
Production Technology
In terms of material, the natural concave-convex metallic texture and the blue sheepskin texture create a contrast. Meanwhile, more than 200 material templates are employed in a low-key way to demonstrate their conciseness in the space. An artistic paint showroom is presented through contradiction.
Design Challenge
The biggest problem of this project is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
Research
Light is an important medium for expressing the emotion of a space. Tesioned membrane structure is applied in a large area to emphasize the softness of light. The structure enhances the products' lighting effect. Besides, the light and shadow are partially intensified to express the texture of the material and the restless feeling of the space. A repressive power is likely to be released.
This time, the team regarded the design as an aesthetic practice, and tried to do something heart -touching.
Inspiration
It is located at a mall's corner, which seems like a forgotten area because of its low person flow. Therefore, changing this situation is a very important part of the design strategy.
Novacolor was established in Italy, and originated from developing some natural mineral paints that have a long history. The design team aims to display 200 paints' textures and colors harmoniously in a 180-square-meter space, and attract more customers through eye-catching exhibition and wonderful experience.
Project Duration
Design time: March 2020
Completion time: July 2020
Location: Shantou, Guangdong Province, China
Operation Flow
Generally, a space is enhanced by proportions, shapes, material, light and details, but this time, the focus of the space is material, which needs to be exhibited. The space provides people with more opportunities to communicate and interact. The natural white color, gray cement texture, silver metallic paint wall and the black travertine wall of the entrance are organically integrated in the space.
Team Members
Chief designer: Xie Peihe
Design team: AD ARCHITECTURE
Image Credits
Ouyang Yun

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