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Kumano Cherry Photo by Daisuke Kawashima

Kumano Cherry Photo by Daisuke Kawashima is a highly esteemed winner of the very prestigious 2021 A' Design Award di Ferru in Fotografia Competition Category.


FerruFotografia· 2021

Kumano Cherry Photo

by Daisuke Kawashima

Client: Kozagawa Town Tourism Association

A' Design Award di Ferru Winner in Fotografia Category

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Verified Award Winner

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Colors

The Design

About Kumano Cherry Photo

Un novu ciliegia "Kuma no Sakura" hè statu scupertu in a piccula cità di Kozagawa in Giappone durante 100 anni. Un novu tipu di ciliegia in una piccula cità cù poca industria hè prevista cum'è una nova risorsa turistica per a cità. Stu prughjettu hà u scopu di fà "Kuma no Sakura"; una attrazione turistica in a cità. Parechje persone piglianu ritratti di a bella "Kumano Sakura"; è mandate à parechje persone.

The Recognition

About the A' Design Award di Ferru

Kumano Cherry Photo hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Kumano Cherry Photo sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Kumano Cherry Photo hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
It is a precious cherry blossom found in a small town with a population of 3000. This is a picture that can only be taken if you live in this town. That is because this cherry blossom is a special cherry blossom that is carefully protected by the local residents. Only residents of this town are allowed to enter this place.
Dimensions & Packaging
It is used for homepages and posters as a sightseeing PR for Kozagawa Town, a tourist destination of Kumano cherry.
Tags
Photo, Cherryblossom, Flower, Kumano, japan,
Production Technology
This cherry tree is in the mountains. The morning sun is the most beautiful of this cherry blossom. In order to shoot early in the morning, you have to walk to the shooting location during the night.
The cherry blossoms are in full bloom for about 3 days. These best conditions are not met every year.
Design Challenge
To discover the value of cherry blossoms in the area, which is traditionally protected.
Research
This is a project to preserve the new kind of cherry blossom "Kumano Sakura" that was discovered for the first time in 100 years. As a tourist resource of the city, it is necessary to protect the rare and precious cherry blossoms.
To that end, many people need to know the beauty of "Kumano Sakura". Take a picture of "Sakura Kumano" in full bloom and use it as an icon for your homepage or pamphlet.
This is an activity for tourists to come to this place.
Inspiration
A new kind of cherry blossom was discovered for the first time in 100 years. Aiming for the most beautiful moment of the year, I photographed the important cherry blossoms in the town. It is very rare that all conditions are met, such as cherry blossoms in full bloom, sunny days, and shooting times. This is the best shot I've seen for two years until all the conditions are met.
Project Duration
It started in March 2019 and is still continuing in Kozagawa Town in Japan.
Operation Flow
This photo will be used for PR activities in the town. It is used in various places as an icon such as homepages, posters, and pamphlets to promote Kumano cherry.
Image Credits
Image #1-5: Photographer Kawashimatekkojo, 2019.

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