Huidao Impaccamentu di Cundimenti by Gaowei Xin

Huidao Impaccamentu di Cundimenti by Gaowei Xin is a highly esteemed winner of the very prestigious 2021 A' Design Award di Ferru in Disignu di Imballaghju Competition Category.

FerruImballaghju· 2021

Huidao Impaccamentu di Cundimenti

by Gaowei Xin

Client: Shandong Veikao Advertising Co., Ltd

A' Design Award di Ferru Winner in Imballaghju Category

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Verified Award Winner

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The Design

About Huidao Impaccamentu di Cundimenti

Huidao hè un disignu d'impaccamentu per una gamma di salse aromatiche è basi di brodu stufatu impiegate da cuchi prufessiunali. Ogni serie cuntene decine di sapori, ciò chì rende a selezzione difficiule. Illustrazioni simplici è nomi di sapore chjari sò stampati nantu à ogni pacchettu, cusì chì u prudottu currettu pò esse identificatu prestu. Un cuperchju à vite rotante rimpiazza l'apertura precedente ad usu unicu, chì permette à u cuntenutu d'esse chjosu, stuccatu è utilizatu torna. U saccu hè fattu di materiale pulimeru PLA è stà drittu, è ogni pacchettu misura 140 per 220 millimetri.

The Recognition

About the A' Design Award di Ferru

Huidao Impaccamentu di Cundimenti hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Huidao Impaccamentu di Cundimenti sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Huidao Impaccamentu di Cundimenti hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When chefs choose other brands of products, because of the many flavors, it increases the difficulty of choosing. And other brands of products are mostly disposable, if the product can not be used up can not be well preserved. Designers use the most concise illustrations and names to distinguish the taste of different products, which facilitates the use of the kitchen. At the same time, the added cover can protect the storage of products.
Dimensions & Packaging: Width 140mm x Height 220mm
Tags: Huidao,seasoning soup,product packaging,seasoning sauce,veikao
Production Technology: The chef in use will cause product waste, so the designer added a rotatable screw cover on the packaging to extend the shelf life of the product. At the same time, the packaging bag is made of PLA polymer material.
Design Challenge: The two series of Huidao sauce are mainly used by catering chefs. Customers need to solve two problems: 1 - there are dozens of products in each series, so it is difficult for chefs to distinguish and use them. 2 - the previous packaging is disposable and must be used up at one time after being disassembled.
Research: Designers have found that chefs need to use dozens of different sauces when seasoning food. How to make the packaging simple and easy to distinguish different tastes? At the same time, it is necessary to solve the problem that the product can be used many times without causing the sauce taste deterioration. Therefore, designers use the most concise illustration vision and eye-catching taste name to distinguish tastes, and add a rotating cover to ensure the product quality and continue to use.
Inspiration: There are so many products in the two series of stewed soup and sauce that it is difficult for chefs to distinguish tastes when using them. At the same time, the original product design is one-time and cannot be preserved for a long time after opening. Designers need to help customers sort out products systematically and solve the problem of easy storage, so as to manage and use them by category.
Project Duration: The project was done within 2 months. The design is finished in Jinan, production in Jinan City, Shandong Province.
Operation Flow: When choosing seasonings with different flavors, chefs can intuitively select the desired seasoning on the desktop through intuitive illustration and product name. There is a rotatable cover on the top of the package, which increases the shelf life of the product. At the same time, the bottom of the package is self-supporting, which makes it more intuitive for the chef to use.
Team Members: Designer:
Gaowei Xin,
Cuipeng,
Yuerong Liu
Image Credits: VEIKA0, 2020.