IBIS Bread Culinary Explorers Rebranding da Wolkendieb Design Agency

U designu IBIS Bread Culinary Explorers Rebranding da Wolkendieb Design Agency hè un vincitore altamente stimatu di u prestigiosu premiu 2021 A' Design Award di Bronzu in a Categuria di Cumpetizione Disignu di Imballaghju.

BronzuImballaghju· 2021

IBIS Bread Culinary Explorers Rebranding

da Wolkendieb Design Agency

Cliente: IBIS Backwarenvertriebs GmbH

Vincitore di u premiu A' Design Award di Bronzu in a Categuria Imballaghju

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U Cuncepimentu

À propositu di IBIS Bread Culinary Explorers Rebranding

Da più di 30 anni, IBIS Backwaren porta u pane è e specialità di Viennoiseries in u mercatu tedescu. Per ottene un megliu ricunniscenza in i scaffali, Wolkendieb hà rilanciatu a so identità di marca, hà riprogettatu u portfolio esistente è ancu novi prudutti. L'impattu visuale di u logu hè statu rinfriscatu è rinfurzatu grazia à un quadru di culore rossu brillanti, è una dimensione doppia in tutti i media. U compitu era di riflette a qualità è a versatilità di i prudutti di panificazione. Per creà una struttura megliu è seguità a cunniscenza di i cunsumatori, a cartera hè stata divisa in 2 gamme: pane è Viennoiseries.

U Ricunnoscimentu

À propositu di u A' Design Award di Bronzu

IBIS Bread Culinary Explorers Rebranding hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì IBIS Bread Culinary Explorers Rebranding sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. IBIS Bread Culinary Explorers Rebranding suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

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Pruprietà Uniche: Showcasing recipes for every product demonstrates how easy it is for the consumer to indulge himself home. The bread range gathers iconic specialities such as French baguette, Finnish bread or Italian Ciabatta. Top-viewed photos in the making on a dark slate background show how tasty and modern the brand is. The result is a trendy and premium design with a strong encouragement message for the consumer to try it home.
Dimensioni è Imballaghju: Printed or labelled films with different sizes according to each product’s characteristics. The back of packagings are always free of design to allow the consumer to see the products correctly and most of the time, there is a window in the front.
Etichette: packaging, brand image, rebranding, Wolkendieb, mass market, range, Ibis Backwaren, bakery, bread, Germany
Tecnulugia di Pruduzzione: All products are packed in either molded film, flow packs or film bags. Some products are labelled, some are directly film printed. The aim was to create a consistent and modern brand image for the bread range under consideration of the different printing methods.
Sfida di Designu: The challenge for the design agency Wolkendieb was to create an eye-catching and modern design that would boost the quality feeling of the products without over-selling them. The new brand image had to incorporate controversial objectives, and had to fit with a pre-defined brand platform.
Ricerca: Together, Wolkendieb and IBIS explored the brand image and brand platform by using focus group discussions with IBIS consumers and non-consumers. Design ideas for rebranding and packaging relaunch, based on these insights, were proposed by Wolkendieb. New brand identity and new packagings were extensively tested with both already-consumers and non-consumers of IBIS. The new brand image was positively received in both target groups.
Ispirazione: IBIS Backwaren brings bread specialities into German market for over 30 years. In order to get to the next level of recognition in shelves, design agency Wolkendieb relifted their brand image. The task was to reflect the quality and versatility of the product range. Therefore, the whole brand portfolio was redesigned, extended and separated in two categories: bread and viennoiseries. By creating different looks according to consumer insights, portfolio was clearer structured and finally got that missing wow-effect.
Durata di u Prugettu: The project started in July 2018 in Aachen, Germany and finished in December 2019. It was exhibited in ISM Cologne trade fair in January 2020.
Flussu Operativu: Old IBIS products had a low to inexistant focus on brand image. After Wolkendieb's brand and packaging relaunches, in-shelf recognition from consumers has dramatically increased, therefore boosting the sales. Each product has its own tasty recipe and atmosphere. A white serif script finishes off the homemade touch. Wolkendieb created a new logo which acts as a quality flag on the packaging. Each product family is visualised through icons and on-pack statements, which show the versatility of the new IBIS design.
Membri di a Squadra: Creative Director: Annika Reuber
Art Director: Chloé Noret
Junior Art Director: Daskia Frohn
Crediti d'Imagine: Image #1: IBIS, Bread Culinary Explorers, 2020
Image #2: IBIS, Bread Culinary Explorers, 2020
Image #3: IBIS, Bread Culinary Explorers, 2020
Image #4: IBIS, Bread Culinary Explorers, 2020
Image #5: IBIS, Bread Culinary Explorers, 2020