Tongrentang Zhima Health Cuncezzione d'Interni per u Cummerciu by Yong Wong is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Oru in Disignu d'Interiori Competition Category.
OruInteriori· 2021
Tongrentang Zhima Health Cuncezzione d'Interni per u Cummerciu
by Yong Wong
Client: Beijing Tongrentang Health
A' Design Award d'Oru Winner in Interiori Category
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- Verified Award Winner
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The Design
About Tongrentang Zhima Health Cuncezzione d'Interni per u Cummerciu
Tongrentang Zhima Health hè un magazinu d'esperienza situatu in Pechinu. U magazinu copre 5000 metri quadrati nantu à trè piani. Cumplementi alimentari, alimenti nutritivi è prudutti di cura di a salute chì includenu tecnulugia sanitaria sò pruposti in un solu locu. Grandi superficie di materiali cuntrastanti, cum'è u legnu massicciu è l'ottone, sò applicate in l'internu. Da u pianu terrenu in sù, quattru temi sò presentati, vale à dì l'inchiesta, l'alimentazione, a cunvalescenza è a cura. U magazinu serve ancu da spaziu suciale cunfortu per i clienti.
The Recognition
About the A' Design Award d'Oru
Tongrentang Zhima Health Cuncezzione d'Interni per u Cummerciu hè un vincitore di u premiu A' Design Award d'Oru, una ricunniscenza immensamente prestigiosa attribuita à i disegni di prima categuria, maravigliosi è straordinarii. I vincitori d'Oru sò creazioni estremamente innuvatrici, assai visiunarie è lucentemente abbagliante chì riflettenu u geniu, a saviezza è l'abilità di i so disegnatori. Si aspetta chì Tongrentang Zhima Health Cuncezzione d'Interni per u Cummerciu sia una invenzione assai elogiata, pionera di tendenze è monumentale, chì furnisce un valore senza precedente. Stu disegnu vincitore di u premiu A' Design Award d'Oru hè un prughjettu spettaculare è rispettatu chì benefizia assai è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Tongrentang Zhima Health Cuncezzione d'Interni per u Cummerciu crea sentimenti intensi di disideriu, evoca passione, incuraghjisce a creatività è ci affascina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style. - Dimensions & Packaging
- 5000 square meters, 3 floors
- Tags
- Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
- Production Technology
- The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
- Design Challenge
- The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
- Research
- Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out. - Inspiration
- After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
- Project Duration
- This project started in May 2019 and finished in December 2019 in Beijing.
- Operation Flow
- From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized. - Team Members
- Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
- Image Credits
- Beijing Wuxiang Space Architecture Design
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