Snow Time L Vinu by Evan Chen and Ziming Guo

Snow Time L Vinu by Evan Chen and Ziming Guo is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argentu in Disignu di Imballaghju Competition Category.

ArgentuImballaghju· 2021

Snow Time L Vinu

by Evan Chen and Ziming Guo

Client: Lascaux Design Institute Inc.

A' Design Award d'Argentu Winner in Imballaghju Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Snow Time L Vinu

Gu Yue Long Shan hè u più grande gruppu di vinu giallu tradiziunale in Cina, fundatu in u 1664. U novu pruduttu chì anu creatu per Gu Yue Long Shan, trasmette l'idea di gode di u tempu lento. U disignu graficu hè basatu annantu à i cuncetti di l'acqua, a neve, u risu glutinoso è u tempu, chì sò essenziali in vinu giallu, è rapprisenta e muntagne lucali è l'acqua per furmà una stampa cumpleta. Per l'utilizatori femine hà sviluppatu un imballaggio sottile, utilizendu film di stampa di polpa, è cumminatu cù u prucessu di indentazione, per pruduce una sensazione di neve.

The Recognition

About the A' Design Award d'Argentu

Snow Time L Vinu hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Snow Time L Vinu sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Snow Time L Vinu hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
Dimensions & Packaging: The size is 275mm*68mm*68mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
Tags: logo，packaging，illustrations，graphics
Production Technology: Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
Design Challenge: Grasp the relationship between traditional brands and emerging markets to guide packaging design.
Research: We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
Inspiration: We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.
Project Duration: The project was launched in Shaoxing in July 2020.
Operation Flow: When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time.
Team Members: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Yoga Zhai
Fan Zhang
Min Fang