U designu Chinese Mooncake Imballaghju di Scatula Rigalu da Litete Brand Design hè un vincitore altamente stimatu di u prestigiosu premiu 2021 A' Design Award d'Oru in a Categuria di Cumpetizione Disignu di Imballaghju.

OruImballaghju· 2021

Chinese Mooncake Imballaghju di Scatula Rigalu

da Litete Brand Design

Cliente: Litete Brand Design

Vincitore di u premiu A' Design Award d'Oru in a Categuria Imballaghju

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U Cuncepimentu

À propositu di Chinese Mooncake Imballaghju di Scatula Rigalu

Chinese Mooncake hè una scatula rigalu cuncipita per i mooncakes offerti durante a Festa di Mezz'Autunnu. A scatula esterna seguita a forma d'una scatula alimentaria tradiziunale chinese. Un'illustrazione in stile ricamu mostra una vista aerea d'un banchettu di a Dinastia Tang, cù architettura in legnu è ballerine. Ogni parte di l'illustrazione hè separata per fustellatura è dopu riunita torna, cusì l'imballaghju guadagna prufundità è strati. A scatula interna presenta muvimenti di ballu da Rainbow Skirt and Feather Coat, cumbinati cù culori classici chinesi cum'è u viola riale è u verde bambù.

U Ricunnoscimentu

À propositu di u A' Design Award d'Oru

Chinese Mooncake Imballaghju di Scatula Rigalu hè un vincitore di u premiu A' Design Award d'Oru, una ricunniscenza immensamente prestigiosa attribuita à i disegni di prima categuria, maravigliosi è straordinarii. I vincitori d'Oru sò creazioni estremamente innuvatrici, assai visiunarie è lucentemente abbagliante chì riflettenu u geniu, a saviezza è l'abilità di i so disegnatori. Si aspetta chì Chinese Mooncake Imballaghju di Scatula Rigalu sia una invenzione assai elogiata, pionera di tendenze è monumentale, chì furnisce un valore senza precedente. Stu disegnu vincitore di u premiu A' Design Award d'Oru hè un prughjettu spettaculare è rispettatu chì benefizia assai è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Chinese Mooncake Imballaghju di Scatula Rigalu crea sentimenti intensi di disideriu, evoca passione, incuraghjisce a creatività è ci affascina.

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Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. It also highlights this dynasty's magnificent wooden architecture and reproduces Yang Guifei's graceful dance movements. The inner box was designed based on dance movements from Rainbow Skirt and Feather Coat. This was combined with classical Chinese colors such as royal purple and bamboo green to reflect the Tang Dynasty's grandeur, the Chinese classics'elegance, and wishes for a happy life.
Dimensioni è Imballaghju: Outer box size:340mmx220mmx55mm
Inner box size:85mmx85mmx38mm
Etichette: Moon cake packaging, Chinese traditional culture, Tang Dynasty, classical, Mid-Autumn Festival
Tecnulugia di Pruduzzione: The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. Each part of the illustration is separated by die-cutting, and the final packaging is more layered.
Sfida di Designu: The difficulty of this design is that there are few records about the neon clothes and feather dance, and it is more difficult to restore the architecture, costumes, makeup, musical instruments, and dance poses. Even so, we checked many documents, which greatly restored the scene at that time.
Ricerca: The Mid-Autumn Festival is a traditional festival celebrated in China. It gained widespread popularity in the Tang Dynasty and became a nationwide holiday. According to legend, the Tang Emperor Xuan Zong dreamt he had traveled to the Palace of the Moon, where he saw celestial women, clothed in feathers and rosy clouds dancing in the sky. After the Emperor awoke, his favourite concubine Yang Guifei, renowned as one of the four most beautiful women in Chinese history, choreographed and performed the famous dance, 'Rainbow Skirt and Feathered Coat,'according to the Emperor's recollection.
Ispirazione: In order to reproduce the magnificent scenery of the Tang Dynasty palace, this design was created after consultig many historical documents, viewing images of murals at Dunhuang, and visiting ancient buildings from the Tang Dynasty to use these aspects as the basis for creating a design to restore the Tang Dynasty's historical prosperity.
Durata di u Prugettu: The project started in Tianjin in July 2020, completed in Tianjin in August 2020, and exhibited in Tianjin in September 2020.
Flussu Operativu: The outer box as a whole is a traditional Chinese food box style, using a three-dimensional paper sculpture to separate the characters and scenes through die cutting, and then collage them into a complete illustration, which increases the sense of hierarchy and space of the packaging. The inner box combines the opening with the packaging illustration. The entire tongue part adopts the style of traditional Chinese typography, forming a natural division. When the consumer opens the box, a complete illustration pops up in front of them.
Brevetti: Copyrights belong to Langcer Lee, 2020.
Membri di a Squadra: Creative Director：Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao
Crediti d'Imagine: Image #No1 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No2 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No3 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No4 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No5 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.