Argentu Interiori · 2021
Fab Primary Function: Design Internu di Cinema
by Xiang Li
- A' Design Award d'Argentu 2021 in Interiori
- CLIENT: X+Living
- Estimated Number of Design Views: 29,437
- Verification code 71362BCE7E · Verify this award
Colors
About Fab Primary Function: Design Internu di Cinema
Fab hè un internu di cinema situatu in Xi'an, in Cina, chì copre una superficie di 1150 metri quadrati. U design porta una scena di ripresa cinematografica in la sala principale, cusì i visitori diventanu à tempu spettatori in a realità è participanti imaginati in una produzzione cinematografica. U mubiliariu fattu à misura sustene u tema, cumpresu un divanu à forma di vasca da bagnu, i posti di riposu in stile registore è un banconu di biglietteria à forma di scatula di scenu. Un bar salottu è caratteristiche di divertimentu cum'è una macchina à granfia sò cumbinate cù quattru sale di visione. I requisiti acustichi è u cunfortu di i posti à sede sò stati cunsiderati in tuttu u prughjettu.
About the A' Design Award d'Argentu
Fab Primary Function: Design Internu di Cinema hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Fab Primary Function: Design Internu di Cinema sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Fab Primary Function: Design Internu di Cinema hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.
Press Kit
- Unique Properties
- The design of the theater is different from traditional theaters. The project is not only rendering the film sense with different forms, but also giving the audiences dual identities, both an audience in the reality and a participant of the movie-shooting in the imagination. They are connected and laid down to enter the film world step by step. And instead of waiting boringly, they will enter an active participation sparticipation state through the mobilization of the atmosphere.
- Dimensions & Packaging
- The floor area of this project is 1150 sqm.
- Tags
- Li Xiang, retail, cinema, interior design, xliving, China
- Production Technology
- Through some interesting customized furniture, we have taken the theme of the entire space to the extreme. Bathtub sofa, director's rest seat, as well as the ticket counter that imitates the set box, etc, all satisfy the function while cooperating with the creation of the theme, allowing consumers to experience the charm of the movie in an immersive atmosphere.
- Design Challenge
- The biggest challenge is how to break the trditional pattern. It is easily to be misunderstood that the design ignores functions while completing the aesthetics, but in fact, all the specific requirements of the acoustics environment and the comfort of the audience are all under our consideration at the beginning. We believe that the cinema should undergo a transformation of spatial attributes. It should meet the increasingly vigorous social needs of young people. Simply relying on the sale of movie tickets cannot allow it to maximize the value of a commercial space. So we broke through this situation and completed this design.
- Research
- Traditional theaters pay more attention on panoramic sound effects and the viewing experience on the screen while they lack creativity. The single business model of selling tickets and snacks, it weakens the experience and expectations that the venue can give the audienceThrough the design of this project, we have found a possibility that may be able to answer the problem of the future development of the theater.
- Inspiration
- The inspiration for the project comes from the movie itself. We moved the shooting scene of film production to the main hall of the theater. We hope that the audience will be immediately impressed by the dramatic scene the moment they enter the theater. At the same time, through the integration of different entertainment facilities, the interaction between the audience and the cinema is not limited to watching the movie itself, which increases the possiblity of their consumption.
- Project Duration
- The project finished in January 2020 in Xi'an, China.
- Operation Flow
- According to the original plane, we can only build four relatively square video halls. Since this space pattern is difficult to provide rich viewing, instead of focusing on decoration, we integrated the space with other formats with similar entertainment attributes to build an avant-garde new cinema space. We moved the lounge bar into the theater space. It is not only an independently operable space, but also symbiotic and mutually beneficial with the cinema. The experiential claw machine and other entertainments also stimulates consumers to extend their stay in the theater, maximizes the value of the space.
- Image Credits
- Image#1: Photographer Shao Feng, FAB Cinema, 2019.
Image#2: Photographer Shao Feng, FAB Cinema, 2019.
Image#3: Photographer Shao Feng, FAB Cinema, 2019.
Image#4: Photographer Shao Feng, FAB Cinema, 2019.
Image#5: Photographer Shao Feng, FAB Cinema, 2019.
