Who's That Eating Libru Illustratu à Saltelli by Keitaro Sugihara

Who's That Eating Libru Illustratu à Saltelli by Keitaro Sugihara is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Oru in Disignu Graficu Competition Category.

OruGrafica· 2021

Who's That Eating Libru Illustratu à Saltelli

by Keitaro Sugihara

Client: Keitaro Sugihara

A' Design Award d'Oru Winner in Grafica Category

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Verified Award Winner

Verify Award Status for #111800

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Colors

The Design

About Who's That Eating Libru Illustratu à Saltelli

Stu libru interattivu à saltelli segue sette animali chì gustanu i so spuntini preferiti, ognunu cun un elementu à saltellu 3D chì mostra u so modu distintivu di manghjà. Ogni elementu à saltellu hè statu cuncepitu cun una sola pagina ritagliata, è una seconda pagina di sustegnu chì rivela l'internu di ogni bocca è aghjunghje l'integrità strutturale. Questa cuncepzione simplice, cumminata cù illustrazioni in collage di carta, dà vita à ogni animale. U testu include soni di manghjà attraversu l'onomatopee giapponesi, incuraghjendu u lettore à apre è chjude e pagine mentre l'animali masticanu.

The Recognition

About the A' Design Award d'Oru

Who's That Eating Libru Illustratu à Saltelli hè un vincitore di u premiu A' Design Award d'Oru, una ricunniscenza immensamente prestigiosa attribuita à i disegni di prima categuria, maravigliosi è straordinarii. I vincitori d'Oru sò creazioni estremamente innuvatrici, assai visiunarie è lucentemente abbagliante chì riflettenu u geniu, a saviezza è l'abilità di i so disegnatori. Si aspetta chì Who's That Eating Libru Illustratu à Saltelli sia una invenzione assai elogiata, pionera di tendenze è monumentale, chì furnisce un valore senza precedente. Stu disegnu vincitore di u premiu A' Design Award d'Oru hè un prughjettu spettaculare è rispettatu chì benefizia assai è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Who's That Eating Libru Illustratu à Saltelli crea sentimenti intensi di disideriu, evoca passione, incuraghjisce a creatività è ci affascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
Dimensions & Packaging: 180 mm x 195 mm x 25 mm
Tags: Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
Production Technology: Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.

Each illustration was hand collaged with various materials and papers to create my own textures and colors.
Design Challenge: The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
Research: For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.

Prototypes were tested by a dedicated quality control specialist, my young son Ito.
Inspiration: After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
Project Duration: The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
Operation Flow: For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
Team Members: Publisher : TOKYO SHOTEN Ltd.