ServiceNow Primary Function: Cuncepimentu Internu d'Uffiziu by Shirli Zamir

ServiceNow Primary Function: Cuncepimentu Internu d'Uffiziu by Shirli Zamir is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argentu in Disignu d'Interiori Competition Category.

ArgentuInteriori· 2021

ServiceNow Primary Function: Cuncepimentu Internu d'Uffiziu

by Shirli Zamir

Client: ServiceNow

A' Design Award d'Argentu Winner in Interiori Category

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Colors

The Design

About ServiceNow Primary Function: Cuncepimentu Internu d'Uffiziu

ServiceNow hè un cuncepimentu internu d'uffiziu chì copre 1800 metri quadrati in dui edifizii cunnessi. A disposizione rimpiazza i scumpartimenti chjusi cù i posti à mezu apertu urganizati cum'è vicinanze di travagliu. U cuncettu hè natu da a ricerca nantu à l'idea di vicinanza, sia cum'è spaziu sia cum'è pupulazione lucale. Un simplice schizzu di partizione cù un bordu sottile è una traversata diagonale hà furmatu u disegnu di l'accolta, i cabini telefonichi aperti è i partizioni. U legnu ricuperatu hè adupratu in l'isula di cucina di a caffetteria è a tribuna, è i blocchi di custruzzione riciclati formanu a basa di l'isula.

The Recognition

About the A' Design Award d'Argentu

ServiceNow Primary Function: Cuncepimentu Internu d'Uffiziu hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì ServiceNow Primary Function: Cuncepimentu Internu d'Uffiziu sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. ServiceNow Primary Function: Cuncepimentu Internu d'Uffiziu hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial concept of the project was born from the research of what is Israeli "Locality". Taking into consideration that the company shifted from sitting in cubicles to sitting in a semi open-space, this created the perfect basis to the concept. The term "neighborhood" was studied in terms of space, and in terms of the local population. The brief received spoke the love and appreciation for recycled and local materials. These two became the basis to the design.
Dimensions & Packaging: The project is 1800 sqm including a new section in a new building, and a renovated side in the original building. Both Buildings are connected and therefore it is one large office.
Tags: Interior Design, Office Interior Design, Offices in Israel, ServiceNow Offices in Israel, New offices
Production Technology: Following the brief's importance in using recycled materials, we used recalimed wood in the cafeteria kitchen island, along with the cafeteria's tribune. In addition, the kitchen island top wood is placed on recycled building blocks used as the base to the island.
Design Challenge: The challenge of the project from the clients' side was "selling" the transition from cubicles to open-space seating. Therefore, for us, the creative research for the correct partiton that will part between workers and also between the workers and the social corridor was a main challenge. In addition, budget was challenging and therefore the design had to be unique and creative but not expensive.
Research: We researched the term "neighborhood" in terms of space, and in terms of the local population. We asked questions such as "what is eating in a neighborhood?" "what is it like working in a neighborhood?" "what is it like socializing in a neighborhood?" and etc. in addition, the client gave us a brief which spoke the love and appreciation for recycled, re-used, local materials.
The answers to these questions and requests were the first blossoms to the initial plan layout, design concept, materials and colors, and even the fine details of the graphic language, carpentry and furniture.
Inspiration: We researched the term "neighborhood" in terms of space, and in terms of the local population. We asked questions such as "what is eating in a neighborhood?" "what is it like working in a neighborhood?" "what is it like socializing in a neighborhood?" The design language was born from a basic sketch of an almost tribal looking partition, with a thin border and a diagonal crossing. This produced the formative design coming to life in the reception pattern, the open phone booth, and partitions.
Project Duration: Project started in October 2019 in Petah Tikva Israel and finished October 2020.
Operation Flow: The project includes an entrance with a large reception and a Client-Facing conference room, 2 large training rooms connected by a collectible partition, small coffee point for visitors, large cafeteria, A-Formal and Formal conference rooms and meeting salons, open phone booths, phone booth rooms and a neighborhood working area. In addition there is a game room and a large A formal conference room with a wooden tribune.
Team Members: Shirli Zamir
Ayelet Goren
Image Credits: Yoav Peled - Peled Studio