Professor Watermelon Primary Function: Imballaghju per Culluttoriu by Gaowei Xin, Cui Peng and Fengqi Qiao

Professor Watermelon Primary Function: Imballaghju per Culluttoriu by Gaowei Xin, Cui Peng and Fengqi Qiao is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argentu in Disignu di Imballaghju Competition Category.

ArgentuImballaghju· 2021

Professor Watermelon Primary Function: Imballaghju per Culluttoriu

by Gaowei Xin, Cui Peng and Fengqi Qiao

Client: Shandong Veikao Advertising Co., Ltd

A' Design Award d'Argentu Winner in Imballaghju Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Professor Watermelon Primary Function: Imballaghju per Culluttoriu

U Prufessore Cucumeru hè un dissegnu d'imballaghju per culluttoriu creatu per i cunsumatori ghjovani. E buttiglie sò fatte di un materiale PET degradabile, è l'etichette sò stampate nantu à carta speziale cù a tecnulugia di i culori spot. A buttiglia grande cuntene 550 ml è hà un tappu esternu separatu marcatu cù una scala di capacità, cusì u culluttoriu pò esse misuratu è versatu senza cuntattu direttu. Si prupone dinò una buttiglia più chjuca di 100 ml per i viaghji. A buttiglia chjuca pò esse riempita da a buttiglia grande è aduprata torna. A forma glubale hè simplice è cumpatta.

The Recognition

About the A' Design Award d'Argentu

Professor Watermelon Primary Function: Imballaghju per Culluttoriu hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Professor Watermelon Primary Function: Imballaghju per Culluttoriu sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Professor Watermelon Primary Function: Imballaghju per Culluttoriu hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a mouthwash package designed for young people. It adopts environmental friendly and degradable pet new materials. The outer cover with capacity scale is designed separately for large bottle mouthwash, which makes it more hygienic for consumers to pour into the outer cover when using. At the same time, a 100ml small bottle is developed, so that consumers can pour large bottle mouthwash into small bottle, which is convenient for business trip.
Dimensions & Packaging: Large bottle of mouthwash: width (62mm) x height (235mm), bottle capacity 550ml
Small bottle of mouthwash: width (53mm) x height (72mm), bottle capacity 100ml
Tags: Mouthwash packaging, innovation, environmental protection, mold, Veikao
Production Technology: The packaging of the product is made of environmental friendly and degradable new pet material, and the label of the bottle body is printed with special paper and spot color technology.
Design Challenge: At the same time, the development of the model and the calculation of the capacity can facilitate the use and portability of consumers.
Research: Through the Internet big data, we found that young people are the main buyers of mouthwash. Young people like products that are more concise, environmentally friendly and portable. They think about the characteristics that young consumers pay attention to in the design. The whole product is simple and fashionable, with environmental protection and portability
Inspiration: The structure of mouthwash products on the market is rigid and bulky, which is not in line with the aesthetic of young people on the Internet. It is very unsanitary to drink the mouthwash directly when using the products on the market. The large bottle has a separate cover with a capacity scale, which will not cause secondary pollution. At the same time, there is no small capacity bottle on the market. Designers have developed a 100ml small bottle, which is convenient for consumption and carrying.
Project Duration: The project will be launched in October 2020 and completed within three months. The design is completed in Jinan and the production is in Guilin.
Operation Flow: The new product packaging innovation is more simple and environmentally friendly. At the same time, the outer cover of the large bottle can be used as a small container, which is marked with the capacity scale, so that consumers can use it more accurately and will not cause the secondary pollution of the mouthwash. The small bottle design is that when the mouthwash is used up, the liquid in the large bottle can be poured into the small bottle, which is convenient for consumers to travel, easy to carry, and the small bottle can be reused.
Team Members: Designer：
Gaowei Xin,
Cui Peng,
Fengqi Qiao
Image Credits: Xin Gaowei, 2020.