Cosmetea Pop Up Cuncepimentu d'Interni per u Cummerciu by Lina Chen and Yiting Ma

Cosmetea Pop Up Cuncepimentu d'Interni per u Cummerciu by Lina Chen and Yiting Ma is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Oru in Disignu d'Interiori Competition Category.

OruInteriori· 2021

Cosmetea Pop Up Cuncepimentu d'Interni per u Cummerciu

by Lina Chen and Yiting Ma

Client: Nax Architects

A' Design Award d'Oru Winner in Interiori Category

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Colors

The Design

About Cosmetea Pop Up Cuncepimentu d'Interni per u Cummerciu

Cosmetea Pop Up hè una buttega di vendita è d'esposizione in Shanghai, in Cina. U spaziu di 9 metri quadrati occupa un anzianu risturante di panini à vapore nantu à a strada Yuyuan, una strada cù più di 100 anni di storia. U cuncepimentu cumbina u tè cù i cosmetichi. Un'apertura drammatica nantu à a facciata, ispirata da a forma di a caraffa di tè di u logò di a marca, si stende in un tunnellu circulare strettu rivestitu d'acciaiu inossidabile à spechju è illuminatu da strisce LED. E scaffali sò inseriti in fessure fatte apposta basate nantu à ghjunture à mortasa è tenone. Un armariu murale rossu furnisce esposizione è almacenamentu.

The Recognition

About the A' Design Award d'Oru

Cosmetea Pop Up Cuncepimentu d'Interni per u Cummerciu hè un vincitore di u premiu A' Design Award d'Oru, una ricunniscenza immensamente prestigiosa attribuita à i disegni di prima categuria, maravigliosi è straordinarii. I vincitori d'Oru sò creazioni estremamente innuvatrici, assai visiunarie è lucentemente abbagliante chì riflettenu u geniu, a saviezza è l'abilità di i so disegnatori. Si aspetta chì Cosmetea Pop Up Cuncepimentu d'Interni per u Cummerciu sia una invenzione assai elogiata, pionera di tendenze è monumentale, chì furnisce un valore senza precedente. Stu disegnu vincitore di u premiu A' Design Award d'Oru hè un prughjettu spettaculare è rispettatu chì benefizia assai è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Cosmetea Pop Up Cuncepimentu d'Interni per u Cummerciu crea sentimenti intensi di disideriu, evoca passione, incuraghjisce a creatività è ci affascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution.
Dimensions & Packaging: Area: 9 sqm
Type: Pop-up Shop
Tags: Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
Production Technology: The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
Design Challenge: How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
Research: The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
Inspiration: Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism.
Project Duration: Location: Shanghai, China
Completion time: the end of 2019
Operation Flow: The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
Team Members: Chief designers: Lina Chan, Yiting Ma, Jo Jiao
Image Credits: Raitt Liu