Tokinone Funzione Primaria: Pacchettu Alimentariu by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 A' Design Award di Bronzu in Disignu di Imballaghju Competition Category.
BronzuImballaghju· 2021
Tokinone Funzione Primaria: Pacchettu Alimentariu
Client: Zikkichi Co.,Ltd.
A' Design Award di Bronzu Winner in Imballaghju Category
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The Design
About Tokinone Funzione Primaria: Pacchettu Alimentariu
Testu di u Libru: Tokinone hè un cuncepimentu di pacchettu per u Dorayaki, una pasticceria tradiziunale giapunese fatta mettendu una pasta di fasgioli trà duie frittelle. A versione Tokinone aghjunghje una crema al butiru è aromi cume u fruttu è u tè verde. U mudellu utilizeghja sette culori, unu per ogni aroma, cù forme aleatorie chì suggerenu una tessitura suave. I culori è e forme uniscenu riferimenti antichi è novi, giapunesi è occidentali. A scatula hè fatta di carta di alta qualità micca lucida chì currisponde à a tessitura di a pasticceria. Ogni dolciu hà un spaziu abbundante à l'internu di a scatula. Tutte e parte sò di carta ricicabile è ponu esse piegate piatte dopu à l'usu.
The Recognition
About the A' Design Award di Bronzu
Tokinone Funzione Primaria: Pacchettu Alimentariu hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Tokinone Funzione Primaria: Pacchettu Alimentariu sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Tokinone Funzione Primaria: Pacchettu Alimentariu suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Tokinone is a new and nostalgic product that adds butter cream and flavors such as fruit and green tea to Dorayaki , a traditional Japanese pastry made by sandwiching bean paste between pancakes.
Fun patterns with colors representing the seven flavors and random shapes are expressing the fluffy texture.
Unlike traditional Japanese confectionery packaging, the colorful, pop, and high quality atmosphere of this product is appreciated as a gift. It is made of non-glossy high quality paper, all made from recyclable paper products. - Dimensions & Packaging
- Small box:(W)200mm x (D)120mm x (H)105mm
Large box:(W)200mm x (D)98mm x (H)235mm
Individual:(W)118mm x (D)30mm x (H)138mm - Tags
- Sweets, Traditional sweets, Japanese sweets, Wagashi, Japanese food, Package design
- Production Technology
- The Dorayaki cakes that come in the box are very soft, so each one is specially designed to have sufficient margins. The box is made of non-glossy high quality paper to match the texture of the Dorayaki. Also recyclable paper products were chosen for everything related to this product.
- Design Challenge
- Many of the traditional Japanese confectionery packages were expected to be of high quality as gifts, and this project was required to express a modern style while inheriting the tradition. In the design, expressing the warmth was the most important part of this product, which is prepared by hand, while at the same time achieving both the quality as a gift.
- Research
- Kawagoe City, where this product is sold, is a tourist destination, and in recent years has become a popular dating spot among young people and foreigners. With the shift in tourist demographics, the traditional souvenir wagashi also needed to be reborn. The branding and package were designed from scratch to create a product that would be loved by people of all ages and languages, while retaining the Japanese tradition.
- Inspiration
- Tokinone means "tone of time" in Japanese. To revive this Japanese traditional confectionery Dorayaki (pancake-like patties wrraped around filling of sweet bean paste.) handed down from long ago as a new local specialty of the modern age, colors and shapes that give a sense of both new and old, Japanese and Western styles are used.
The colors used in the design were imagined from butter, strawberry, tangerine, rum, sweet potato, matcha, and hojicha. - Project Duration
- Development began in 2019 in Kawagoe City, Saitama Prefecture, and sales began in 2020 at a long-established Japanese confectionery store near Kita-in, Kawagoe City.
- Operation Flow
- The design is consistent with the rationale behind the color choice, but also visually catches the eye with a pop and high quality atmosphere that makes the product tasty and enjoyable. All packages are made of paper and can be easily disassembled and folded, making them environmentally friendly.
- Team Members
- Brand Manager:Masahito Nunome
- Image Credits
- All Image: Photographer Nozomi Suzuki 2021 / Art Director Toshiki Okada 2019 / Graphic designer Toshiki Okada 2019
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