Bronzu Articuli da Rigalu · 2026
Minimo Scatula Regalu
by Rilind Hoxha
- A' Design Award di Bronzu 2026 in Articuli da Rigalu
- CLIENT: Why Agency
- Estimated Number of Design Views: 10,149
- Verification code 97BF87FDC2 · Verify this award
Colors
About Minimo Scatula Regalu
Minimo hè una cullezzione di giuvelli per zitelli creata da Smaragd 1969, cù a scatula regalu è l'esperienza cumpleta di rigalu cuncepita da Why Agency. U cuncettu hè statu pensatu intornu à u primu rigalu preziosu d'un zitellu, trasfurmendu u mumentu di riceve un giuvellu in un'esperienza ghjuchevule è memorabile. Accantu à i pezzi di giuvelleria, a scatula cuntene un pacchettu di sticker cù disegni di a cullezzione d'oru, un libru da culurì, matite culurite, è un Passaportu Minimo Baby per i clienti novi. Ogni elementu incuragisce i zitelli à scopre, creà è cunnettesi cù a cullezzione al di là di i giuvelli stessi.
About the A' Design Award di Bronzu
Minimo Scatula Regalu hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Minimo Scatula Regalu sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Minimo Scatula Regalu suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.
Press Kit
- Unique Properties
- Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
- Dimensions & Packaging
- 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
- Tags
- Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
- Production Technology
- Sketched and Produced in Adobe Illustrator. Print execution done by hand.
- Design Challenge
- The hardest part was what the theme of the gift box was gonna be.
In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.
The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility. - Research
- The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
- Inspiration
- The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
- Project Duration
- The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
- Operation Flow
- The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
- Image Credits
- Semi Alili
