Giesinger Beerhalle Primary Function: Design Internu di Sala di Biera by Guel Koc Janssen

Giesinger Beerhalle Primary Function: Design Internu di Sala di Biera by Guel Koc Janssen is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argentu in Disignu d'Interiori Competition Category.

ArgentuInteriori· 2021

Giesinger Beerhalle Primary Function: Design Internu di Sala di Biera

by Guel Koc Janssen

Client: Gul Koc Gmbh

A' Design Award d'Argentu Winner in Interiori Category

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Colors

The Design

About Giesinger Beerhalle Primary Function: Design Internu di Sala di Biera

Giesinger Beerhalle hè una sala di biera è un spaziu per eventi in Monacu, in Germania. A sala principale copre 180 metri quadrati, hà un'altezza di soffittu di 4,5 metri è pò accoglie 160 persone. Una rete di tubbi di ramu corre da i muri di l'entrata finu à una griglia nantu à u soffittu di a sala principale è ricorda u prucessu di fabbricazione di a biera. Finestre panoramiche cunnettanu l'invitati à a fabbrica. Mattoni riciclati rivestenu u muru di u bancone, è buttiglie di biera riciclate sò illuminate in l'entrata. Un cuntenutore di trasportu giallu, ammubiliatu cum'è salottu, offre riservatezza da a sala principale.

The Recognition

About the A' Design Award d'Argentu

Giesinger Beerhalle Primary Function: Design Internu di Sala di Biera hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Giesinger Beerhalle Primary Function: Design Internu di Sala di Biera sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Giesinger Beerhalle Primary Function: Design Internu di Sala di Biera hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The guests are guided from the entrance to the main hall by an extravagant pipe artwork. Rough-cut, solid wood tables and beer banks are arranged to create a warm, relaxed atmosphere. Panoramic windows enable the users to connect to the the brewery. A custom-made shipping container is the focal point of the pub and interrupts the space with its striking yellow color. Installed on-site and furnished with crates and a Giesinger green sofa, it acts as a lounge, providing privacy from the main hall.
Dimensions & Packaging: The main hall is 180 square meters with a ceiling height of 4.5M.
Tags: Interior, industrial style, brewery, bar
Production Technology: The network of copper pipes is a central feature and abstractly resembles the brewing process and activity. Starting from the walls of the double height lobby, they flow into the restroom walls and culminate as a grid on the main hall ceiling. Above which is a steel blue acoustic baffle to enhance the music quality. Recycled Giesinger beer bottles are used in the lobby outside of the main hall and inserted with lights to illuminate the G shape. Recycled bricks are cladded on the bar display wall and were locally sourced to reduce the projects carbon footprint.
Design Challenge: It was important to balance the industrial style and open space by creating a sense of coziness.
Research: Research Type: beer hall design.
Research Goal: To create an industrial-style bar with a panoramic window that enables the user to visually connect to the tall, double-height brewing tanks that are inscribed with graffiti artwork; to provide a unique ambiance in which to appreciate Giesinger beer and accommodate three different scenarios as per the design brief.
Inspiration: Inspired by the motto, Think Global, Drink Local, the interior design concept reflects the Giesinger brand in its true industrial essence. Raw elements exposes the brewing process. Reminiscent of the Heillig Geist Kirche in Giesing, the interior walls are cladded with concrete and brick. Giesinger CI colours green, yellow, and dark blue complement the rustic finishes.
Project Duration: The design work started in December 2019, and the construction was completed in September 2020 in Munich, Germany.
Operation Flow: The bar is now the brands representation, from hosting guided tours to events. It includes an office space and a beer hall. A green elevator connects the hall to the storage area and entertains the guests with old beer moving theatrics. The multi-functional pub seats 160 people and can also host corporate events and private parties.
Patents: Giesinger Biermanufaktur & Spez. BraugesellschaftmbH
Branda works
Team Members: Gül Koc-Janssen
Shehroze Yusuf Khan
Vasudha Jindal
Image Credits: Roman Job, Studio für Fotodesign- Munich, Germany