4Vita Herbs Imballaghju per Bevanda alle Erbe by Maria Stylianaki is a highly esteemed winner of the very prestigious 2021 A' Design Award di Bronzu in Disignu di Imballaghju Competition Category.
BronzuImballaghju· 2021
4Vita Herbs Imballaghju per Bevanda alle Erbe
Client: Deep Blue Design
A' Design Award di Bronzu Winner in Imballaghju Category
Verified Award Winner
Verify Award Status for #119262The Design
About 4Vita Herbs Imballaghju per Bevanda alle Erbe
4Vita Herbs hè un cuncepimentu d'imballaghju per una gamma d'erbe impiegate per preparà bevande. Ogni pacchettu porta un disegnu, è una palette di culori armuniosa liga i disegni in una sola identità visuale per a serie. I toni vivi sò stati ispirati da i culori di i campi d'erbe è si differenziani da i toni bassi cumuni in prudutti simili. U testu descrittivu hè posizionatu nantu à u fronte di u pacchettu invece chè daretu, cusì chì i benefizii è l'infurmazioni principali si leghjenu prestu. U pacchettu hè un doy pack di plastica cù una chjusura à zip chì mantene l'erbe fresche dopu à a prima apertura.
The Recognition
About the A' Design Award di Bronzu
4Vita Herbs Imballaghju per Bevanda alle Erbe hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì 4Vita Herbs Imballaghju per Bevanda alle Erbe sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. 4Vita Herbs Imballaghju per Bevanda alle Erbe suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
- Dimensions & Packaging
- The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
- Tags
- 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
- Production Technology
- This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
- Design Challenge
- The most complicated part was to understand the differences and benefits of all herbs.
- Research
- Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
- Inspiration
- A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
- Project Duration
- The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
- Operation Flow
- The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
- Team Members
- Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis - Image Credits
- Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
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