East Travel Imballaghju di Bevande Alcoliche by Wen Liu, Bo Zheng and Weijie Kang

East Travel Imballaghju di Bevande Alcoliche by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argentu in Disignu di Imballaghju Competition Category.

ArgentuImballaghju· 2021

East Travel Imballaghju di Bevande Alcoliche

by Wen Liu, Bo Zheng and Weijie Kang

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award d'Argentu Winner in Imballaghju Category

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Verified Award Winner

Verify Award Status for #119511

View at A' Design Award Press Release Award Badge

Colors

The Design

About East Travel Imballaghju di Bevande Alcoliche

East Travel hè un dissegnu d'imballaghju per u baijiu, un'acquavita distillata tradiziunale cinese. A buttiglia adopra una forma di vetru cilindrica simplice chì hè cummuda per a pruduzzione in massa. U tappu hè fattu à forma d'ondi d'acqua, un riferimentu à l'acqua d'alta qualità aduprata in a distillazione. L'etichetta hè fatta di carta speciale, è l'illustrazione è u nome di u pruduttu sò bronzati. L'imballaghju esternu hè fattu di bagassa pressata, a fibra chì resta dopu chì a canna da zuccaru hè fermentata, un materiale chì si degrada naturalmente. U dissegnu s'inspira di a cultura pupulare cinese è di i metodi di distillazione tradiziunali.

The Recognition

About the A' Design Award d'Argentu

East Travel Imballaghju di Bevande Alcoliche hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì East Travel Imballaghju di Bevande Alcoliche sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. East Travel Imballaghju di Bevande Alcoliche hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
Dimensions & Packaging: Width 400mm* Depth 110mm* Height 150mm
Tags: East Travel, Baijiu, Baijiu packaging
Production Technology: Glass, Bagasse
Design Challenge: Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
Research: The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
Inspiration: Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
Project Duration: 2020.01~2020.03 Shenzhen,China
Operation Flow: The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
Team Members: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang