Have A Good Tea Imballaghju per u Tè by Toshiki Okada

Have A Good Tea Imballaghju per u Tè by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 A' Design Award di Bronzu in Disignu di Imballaghju Competition Category.

BronzuImballaghju· 2021

Have A Good Tea Imballaghju per u Tè

by Toshiki Okada

Client: Zikkichi Co.,Ltd.

A' Design Award di Bronzu Winner in Imballaghju Category

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Verified Award Winner

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Colors

The Design

About Have A Good Tea Imballaghju per u Tè

Have A Good Tea hè un cuncepimentu d'imballaghju per un tè aromatizatu giappunese pruduttu in a cità storica di Kawagoe. A scatula cuntene tè cù aromi di fiore di ciliegiu è di fiore di ciliegiu nutturnu, fatti apposta per a staggione di a cuntemplazione di i fiori di ciliegiu. Illustrazioni ad acquarella disegnate à manu mostranu un paisaghju lucale, è a zona di u logu hè in rilievu per distingue la da l'illustrazione di fondu. A scatula hè faciule da tene in manu, hè fatta di carta di alta qualità ricyclabile è micca lucida, è pò esse smuntata per esse ricyclata. U cuncepimentu mira à fà scopre a cultura di u tè à i più ghjovani.

The Recognition

About the A' Design Award di Bronzu

Have A Good Tea Imballaghju per u Tè hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Have A Good Tea Imballaghju per u Tè sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Have A Good Tea Imballaghju per u Tè suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.
Dimensions & Packaging: (W)85mm x (D)20mm x (H)150mm
Tags: Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
Production Technology: To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.
Design Challenge: The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
Research: This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
Inspiration: Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.
Project Duration: This project started in october 2018 in Kawagoe and finished in February 2019.
Operation Flow: The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
Team Members: Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa
Image Credits: All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada