Pop Modern Design Area di Ristorazione High Tech by Studio Tali Gotthilf

Pop Modern Design Area di Ristorazione High Tech by Studio Tali Gotthilf is a highly esteemed winner of the very prestigious 2021 A' Design Award di Bronzu in Disignu d'Interiori Competition Category.

BronzuInteriori· 2021

Pop Modern Design Area di Ristorazione High Tech

by Studio Tali Gotthilf

Client: Studio Tali Gotthilf

A' Design Award di Bronzu Winner in Interiori Category

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Verified Award Winner

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The Design

About Pop Modern Design Area di Ristorazione High Tech

Sta sperienza di ristorazione in un ambiente di travagliu Hi-Tech in u Sudu d'Israele offre una fuga da a cultura di l'uffiziu cutidianu versu un rifugiu rilassante senza abbandunà l'edifiziu. U tema di u disignu hè statu inspiratu da trè stili: Pop Art, Art Deco è Mudernu, cumbinati in un solu messagiu visuale di ricreazione. Stu disignu di u spaziu currisponde à i valori di l'impresa: osà è sunnià. L'assi di muvimentu da l'entrata porta u visitatore in un corridore di 40 metri di lunghezza, definitu da u piancitu, u tettu è l'apparecchi di illuminazione. A luce naturale hè stata un elementu vitale pigliatu in cunsiderazione.

The Recognition

About the A' Design Award di Bronzu

Pop Modern Design Area di Ristorazione High Tech hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Pop Modern Design Area di Ristorazione High Tech sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Pop Modern Design Area di Ristorazione High Tech suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: An innovative dining experience within a Hi-Tech work environment in Southern Israel, offering escape from everyday office culture to a relaxing get-away without leaving the building.
This space design matches the company values: to dare and to dream.
Axis of movement from the entrance leads the visitor into a 40-meter length corridor, defined by the floor, ceiling and lighting fixture extension.
Dimensions & Packaging: 1200 Sq.meter space, length 80 meters, width 15 meters, height 6 meters.
Tags: A. Office Design, B. Interior Design, C. Studio Tali Gotthilf, D. Israel, E. Commercial Design
Production Technology: Metal, glass and wood uniquely combine together and function as definitive wall petitions running the full length of the dining space passageway, creating a sculpture-type room divider.
Design Challenge: The large, empty, open space was allocated for dining purpose design during the building construction. This space needed to include an industrial kitchen alongside a dining compound. Natural light was a vital element component taken into consideration, the challenge being a long and narrow space providing light outlets at the extreme ends only. Light compensation was provided in the form of bright neon signs attached to the walls, in addition to the warm Led light fixtures.
The long and narrow shape of the room was dramatized using Art Deco slab dividers, marking the division between corridor and dining areas.
Research: Design research consisted of planning the number of daily users, calculating the kitchen capacity to provide sufficient dishes, sitting accomodation and time settings. One thousand meals is the limited kitchen capacity, providing for two hundred diners at a time. The company has seven hundred employees with a three-hour lunch break allowance. The research was built upon past documentation from previous company locations.
Inspiration: The design theme was inspired by three distinct styles: Pop Art, Art Deco and Modern, combined into a single visual message of recreation.
A hint of the American vintage Diner period is portrayed by neon signs placed casually on the walls, the tall Art Deco dividers extend the entire length of the eatery and combine with the modern concrete floor and wall tiling.
The furniture chosen is of understated design blending amongst the various design statements.
Project Duration: The project started in February 2019 in Sderot, Israel and finished in February 2020, and was open to the public in February 2021 in response to the pandemic restrictions.
Operation Flow: Upon entering, the visitor instantly recognizes the functional layout, with a clearly defined path. The user initially encounters the hand-washing niche, followed by various buffet stations leading to the sitting area. Exit from the dinery is equally practical and defined.
Team Members: Head Designer: Tali Gotthilf.
Designer: Liron Kaleve
Graphic Design: SRVC visual Communications
Image Credits: Photographer: Yanai Deitsch