Sogurt With Love and All Things Good Imballaghju per Yogurt Ghjilatu da Jimmy Chew

U designu Sogurt With Love and All Things Good Imballaghju per Yogurt Ghjilatu da Jimmy Chew hè un vincitore altamente stimatu di u prestigiosu premiu 2021 A' Design Award di Ferru in a Categuria di Cumpetizione Disignu di Imballaghju.

FerruImballaghju· 2021

Sogurt With Love and All Things Good Imballaghju per Yogurt Ghjilatu

da Jimmy Chew

Cliente: Sogurt

Vincitore di u premiu A' Design Award di Ferru in a Categuria Imballaghju

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Vincitore di Premiu Verificatu

Verificà u Statu di u Premiu per #119936

Visità u Situ Vede nantu à A' Design Award Cumunicatu Stampa Badge di Premiu

Culori

U Cuncepimentu

À propositu di Sogurt With Love and All Things Good Imballaghju per Yogurt Ghjilatu

Sogurt With Love and All Things Good hè un cuncepimentu d'imballaghju per tazze di yogurt ghjilatu. Tinte fresche sò impiegate per riflette una voce di marca accessibile, alegra è eleganti. Illustrazioni sovrapposte personificanu a fusione di l'ingredienti chjave in ogni sapore artigianale. A tipografia, l'iconografia è a disposizione sò urganizate per presentà l'infurmazione nant'à u pruduttu in modu chjaru è per favurizà una lettura faciule. U coperchju di plastica di l'imballaghju precedente hè statu rimpiazzatu da un coperchju di carta. Ogni tazza cuntene 125 millilitri è hè larga 74 millimetri.

U Ricunnoscimentu

À propositu di u A' Design Award di Ferru

Sogurt With Love and All Things Good Imballaghju per Yogurt Ghjilatu hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Sogurt With Love and All Things Good Imballaghju per Yogurt Ghjilatu sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Sogurt With Love and All Things Good Imballaghju per Yogurt Ghjilatu hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Daretu à u Cuncepimentu

Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Dimensioni è Imballaghju: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Etichette: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Tecnulugia di Pruduzzione: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Sfida di Designu: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Ricerca: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Ispirazione: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Durata di u Prugettu: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Flussu Operativu: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Membri di a Squadra: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Crediti d'Imagine: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.