Argentu Imballaghju · 2021
Ballantines 17 Imballaghju di Rigalu
- A' Design Award d'Argentu 2021 in Imballaghju
- CLIENT: Li-Shang Printing Co., Ltd
- Estimated Number of Design Views: 22,909
- Verification code 6FA1A209FC · Verify this award
Colors
About Ballantines 17 Imballaghju di Rigalu
Ballantines 17 hè un disegnu d'imballaghju di rigalu creatu per un whisky assemblatu. A scatula rigida hè prodotta cù stampa offset UV nantu à carta d'aluminiu argentina, cù culori spot d'oru è turchinu è logò in rilievu. Un mecanismu à cinghjia trasportatrice sottu à a scatula alza un supportu di libru mentre chì u cuperchju si posa, prisentendu a buttiglia nantu à una scena dorata. Stampe d'oru longu à u percorsu ricordanu l'anni premiati passati. Campioni di spezie è di sapori chjusi cù u tappu di suvara sò piazzati davanti à u cuperchju. A dispusizione guida a vista, dopu l'odore, è dopu u gustu.
About the A' Design Award d'Argentu
Ballantines 17 Imballaghju di Rigalu hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Ballantines 17 Imballaghju di Rigalu sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Ballantines 17 Imballaghju di Rigalu hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.
Press Kit
- Unique Properties
- As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
- Dimensions & Packaging
- Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
- Tags
- whisky, packaging, liquor packaging, creative packaging
- Production Technology
- Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
- Design Challenge
- The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
- Research
- With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste. - Inspiration
- Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
- Project Duration
- The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
- Operation Flow
- When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
- Image Credits
- Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.
