Solemici Packaging Primary Function: Imballaghju di Prudutti di Carne by Dmitry Kultygin

Solemici Packaging Primary Function: Imballaghju di Prudutti di Carne by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argentu in Disignu di Imballaghju Competition Category.

ArgentuImballaghju· 2021

Solemici Packaging Primary Function: Imballaghju di Prudutti di Carne

by Dmitry Kultygin

Client: Dmitry Kultygin

A' Design Award d'Argentu Winner in Imballaghju Category

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The Design

About Solemici Packaging Primary Function: Imballaghju di Prudutti di Carne

Solemici hè un dissignu d'imballaghju per e delizie di carne italiane cum'è u salame è u prisuttu. U dissignu paragona u gustu di u prudottu cù i capulavori di l'arte di u Rinascimentu. L'imballaghju principale hè un vassaghju di plastica stampatu cù una tessitura di marmuru. L'intestazione di carta hè pruduttu cù a stampa offset è a stampa cù foglia d'oru, chì sustene u caratteru premium di u prudottu. U vassaghju misura 225 mm d'altezza è 123 mm di larghezza. Culori vivaci è detaglii cuntrastanti aiutanu u prudottu à distingue si nantu à u scaffale di u magazinu. U dissignu riflette dinù u rispettu per i metudi di pruduzzione tradiziunali.

The Recognition

About the A' Design Award d'Argentu

Solemici Packaging Primary Function: Imballaghju di Prudutti di Carne hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Solemici Packaging Primary Function: Imballaghju di Prudutti di Carne sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Solemici Packaging Primary Function: Imballaghju di Prudutti di Carne hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Dimensions & Packaging: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Tags: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Production Technology: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Design Challenge: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Research: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Inspiration: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Project Duration: The project started in December 2020 in Moscow
Operation Flow: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Team Members: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin