Mingniang Fonzione Primaria: Imballaggiu per Bevande by Manling Lin

Mingniang Fonzione Primaria: Imballaggiu per Bevande by Manling Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award di Bronzu in Disignu di Imballaghju Competition Category.

BronzuImballaghju· 2021

Mingniang Fonzione Primaria: Imballaggiu per Bevande

by Manling Lin

Client: Diga Creative Design

A' Design Award di Bronzu Winner in Imballaghju Category

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Colors

The Design

About Mingniang Fonzione Primaria: Imballaggiu per Bevande

Testu di u Libru: Mingniang hè un design d'imballaggiu per un baijiu chinese mischiatu cù essenza cuncentrata di tè. A buttiglia hè fatta di vetru è cumbina una lastra fina di metallu incastrata cù un'imagine di paisaghju scavata daretu, chì appare attraversu a rifrazzione di a luce. Acrilicu, etichette auto-adesive, stampa in seta è un coprichju di cristallu compiiscenu l'imballaggiu. Linee fluide è armoniose suggerenu l'acqua di u lavu quandu vistu da sopra è u prufume di u tè quandu vistu da sottu. Un tonu verde ecologicu trasmette u tema di a salute di a bevanda. L'imballaggiu misura 150 per 150 per 338 millimetri.

The Recognition

About the A' Design Award di Bronzu

Mingniang Fonzione Primaria: Imballaggiu per Bevande hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Mingniang Fonzione Primaria: Imballaggiu per Bevande sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Mingniang Fonzione Primaria: Imballaggiu per Bevande suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This type of packaging is made for a healthy liquor from Luzhoulaojiao. This liquor uses modern biological enzymolysis technology to extract concentrated tea essence to achieve the perfect fusion of tea and wine. The design needs to convey the effects of green ecology and health preservation. The smooth lines resemble the flowing lake water and the fragrance of tea. The ecological greenness implicitly expresses the image of lake water and tea leaves.
Dimensions & Packaging: 150mm×150mm×338mm
Tags: chinese baijiu , aroma of tea , practices of chinese way of wellbeing , lake water
Production Technology: Acrylic, self-adhesive, silk screen, glass bottle combined with embedded metal flakes, crystal cover
Design Challenge: This work aims to transfer chinese traditional culture more completely to the world, and make people love chinese traditional culture more. Many attempts were made in the design process. Finally, we chose to break through the original expression of liquor and skillfully combine it with glass with thin metal sheet. However, the proofing of the back sheet metal needs to be carefully made, and the shape needs to be constantly adjusted. It takes some time to consider how to combine the two materials perfectly. However, the new approach will certainly bring difficulties. Designers must constantly spread their national culture to the world in new ways of expression.
Research: At present, chinese baijiu is facing the consumption upgrade, and ordinary people pay attention to drinking less and drinking well, that is, drink healthily. Luzhoulaojiao keeps pace with the times, builds healthy liquor, creates an ecological green visual impression in design and improves communication efficiency with consumers.
Inspiration: Mingniang is a kind of health chinese baijiu under Luzhoulaojiao. Tea was refined into wine.Packing skillfully uses the chinsese freehand handed down from chinese painting to present a picture with practices of chinese way of wellbeing . Looking from the bottom up, it is the aroma of tea . Seen from top to bottom, it is the flowing water of Jiangyang , magnificent and restrained. Under the refraction of glass, it is smooth and the lines are flowing. Ecological green reflects the form and spirit of Mingniang.
Project Duration: 2020.05-2021.05
Operation Flow: The works break through the original expression of liquor, combine the thin metal sheet with glass, carve the landscape painting on the back, skillfully convey the oriental charm, and enjoy the scenery under the refraction of light, which is convenient for serialization in business.
Team Members: Manling Lin