Argentu Imballaghju · 2021
Baltija Chocolate Collection Imballaghju di Cunfetteria
by Bold Brands
- A' Design Award d'Argentu 2021 in Imballaghju
- CLIENT: Bold Brands
- Estimated Number of Design Views: 24,777
- Verification code 9244830268 · Verify this award
Colors
About Baltija Chocolate Collection Imballaghju di Cunfetteria
Baltija hè una serie d'imballaghju per una cullezzione di cioccolatu venduta in a regione baltica. U nome vene da a parolla lituana per u Mare Balticu, chì hà ispiratu u disegnu. Un faru è una scena marina sò illustrati in un stile vittorianu classicu, cù forme ondulate chì sugerìscenu u muvimentu di l'acqua. Ùn si adopranu micca simbuli naziunali, cusì l'imballaghju rapresenta tutta a regione piuttostu ch'è un solu paese. Un tonu turchinu verdastru prufondu aghjunghje un aspettu raffinatu. E scatule è l'invuluppi sò fatti di carta, stampati in offset, è finiti cù vernice mata è dettagli in foglia di ramu.
About the A' Design Award d'Argentu
Baltija Chocolate Collection Imballaghju di Cunfetteria hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Baltija Chocolate Collection Imballaghju di Cunfetteria sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Baltija Chocolate Collection Imballaghju di Cunfetteria hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.
Press Kit
- Unique Properties
- All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
- Dimensions & Packaging
- All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
- Tags
- Baltija, Chocolate collection. Chocolate, Chocolate packaging
- Production Technology
- All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
- Design Challenge
- Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
- Research
- One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
- Inspiration
- Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
- Project Duration
- This project started in January 2020 February and finished 2020 May
- Operation Flow
- Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
- Image Credits
- Photography: Motiejus Gaigalas, Zydrunas Slajus
