Mazurro Imballaghju di caffè by 19 Poludnik Agencja Reklamowa

Mazurro Imballaghju di caffè by 19 Poludnik Agencja Reklamowa is a highly esteemed winner of the very prestigious 2021 A' Design Award di Ferru in Disignu di Imballaghju Competition Category.

FerruImballaghju· 2021

Mazurro Imballaghju di caffè

by 19 Poludnik Agencja Reklamowa

Client: Mazurro

A' Design Award di Ferru Winner in Imballaghju Category

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Colors

The Design

About Mazurro Imballaghju di caffè

Mazurro hè un disegnu d'imballaghju per u caffè. U disegnu si basa nantu à un mudellu graficu distintivu custruitu nantu à a lettera M. U mudellu dà à i sacchetti di caffè un aspettu forte è dominante. A forma geomètrica minimalista è i cuntrasti forti aiutanu i sacchetti à distingue si nant'à i scaffali di i magazzini. U mudellu hè ispiratu da l'opera di Josef Hoffmann, un fundadore di u Vienna Workshop, chì e forme simplici anu influenzatu u primu modernismu. I sacchetti sò stampati cù a stampa flessografica. Trè sapori sò prupunuti, ognunu cù un culore diversu è una sottustampa bianca chì crea un effettu metallicu in certe zone selezziunate.

The Recognition

About the A' Design Award di Ferru

Mazurro Imballaghju di caffè hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Mazurro Imballaghju di caffè sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Mazurro Imballaghju di caffè hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Dimensions & Packaging: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Tags: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Production Technology: The packaging design was printed on flexographic printer.
Design Challenge: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Research: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Inspiration: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Project Duration: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Operation Flow: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Patents: Not applicable.
Team Members: Paweł Mikołajec
Dawid Koruszowic
Image Credits: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020