Souldar Cracker Imballaghju di Spuntinu by Yeqin Chen

Souldar Cracker Imballaghju di Spuntinu by Yeqin Chen is a highly esteemed winner of the very prestigious 2022 A' Design Award di Bronzu in Disignu di Imballaghju Competition Category.

BronzuImballaghju· 2022

Souldar Cracker Imballaghju di Spuntinu

by Yeqin Chen

Client: Dali Foods Group

A' Design Award di Bronzu Winner in Imballaghju Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Souldar Cracker Imballaghju di Spuntinu

Souldar Cracker hè un cuncepimentu d'imballaghju per un spuntinu di cracker salati cù saveur di ciculata. U pruduttu hè piazzatu à u centru di a cumpusizione visuale. Da manca, una disposizione chjara sistemeghja i cracker à distanze diverse per allargà u sensu di spaziu in un'area limitata. A salsa di ciculata cade da a cima di l'imballaghju cum'è a pioggia, trasfurmendu una scena statica in una scena dinamica. U culore marrone hè adupratu cum'è culore principale per esprime u saporu. U cartone esternu hè fattu di cartulina d'avoriu, è certi elementi selezziunati sò stampati cù dorura à caldu. Ogni cracker hè avvoltu individualmente drent'à a scatula.

The Recognition

About the A' Design Award di Bronzu

Souldar Cracker Imballaghju di Spuntinu hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Souldar Cracker Imballaghju di Spuntinu sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Souldar Cracker Imballaghju di Spuntinu suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Dimensions & Packaging: Size: 210(L)*150(W)*50(H) mm
Tags: Chocolates, soda cracker, snacks, Packaging Design, Branding
Production Technology: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Design Challenge: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
Research: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Project Duration: The project started in May 2020 and completed on July 2020, Shantou.
Operation Flow: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Patents: Copyrights belong to Dali Foods Group, 2020.
Team Members: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Image Credits: Yeqin Chen