Zhen Hao E Imballaghju per Manciari di Cane by Yuchen Han

Zhen Hao E Imballaghju per Manciari di Cane by Yuchen Han is a highly esteemed winner of the very prestigious 2022 A' Design Award di Ferru in Disignu di Imballaghju Competition Category.

FerruImballaghju· 2022

Zhen Hao E Imballaghju per Manciari di Cane

by Yuchen Han

Client: Ningbo Xuanmengzhi Trading Company Ltd.

A' Design Award di Ferru Winner in Imballaghju Category

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Colors

The Design

About Zhen Hao E Imballaghju per Manciari di Cane

Zhen Hao E hè una serie d'imballaghji per manciari è spuntini di cane. U cuncepimentu si basa nantu à a cultura cinese, prisentendu i cani cum'è antichi imperatori di diverse età. In Cina, i pruprietarii di cani sò spessu discritti cum'è funziunarii chì servenu i so animali, è st'idea furma e illustrazioni. Personaggi di cani in disegnu animatu indicanu u gruppu di grandezza, separendu i cani chjuchi da quelli mediu è grandi. Culori diffirenti sparte u manciari di cane da i spuntini, cusì a gamma hè faciule à capisce. Sò impiegati carta ricicata, carta ondulata è sacchetti in foglia d'aluminiu.

The Recognition

About the A' Design Award di Ferru

Zhen Hao E Imballaghju per Manciari di Cane hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Zhen Hao E Imballaghju per Manciari di Cane sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Zhen Hao E Imballaghju per Manciari di Cane hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Dimensions & Packaging: 28.5*21cm
20*30cm
20*36cm
23*40cm
Tags: Dog food, Oriental style, Package Design, Cartoon Dog
Production Technology: Recycled paper, corrugated paper, aluminium foil bag.
Design Challenge: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Research: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Inspiration: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Project Duration: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Operation Flow: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.