Zaku Inc. Identità Corporativa da Nobuya Hayasaka

U designu Zaku Inc. Identità Corporativa da Nobuya Hayasaka hè un vincitore altamente stimatu di u prestigiosu premiu 2022 A' Design Award d'Argentu in a Categuria di Cumpetizione Disignu Graficu.

ArgentuGrafica· 2022

Zaku Inc. Identità Corporativa

da Nobuya Hayasaka

Cliente: Arica Design Inc

Vincitore di u premiu A' Design Award d'Argentu in a Categuria Grafica

43,224

Vincitore di Premiu Verificatu

Verificà u Statu di u Premiu per #127734

Visità u Situ Vede nantu à A' Design Award Cumunicatu Stampa Badge di Premiu

Culori

U Cuncepimentu

À propositu di Zaku Inc. Identità Corporativa

Stu simbulu hà dui significati. Hè u nome di a cumpagnia è u slogan di a cumpagnia. Hè custituitu da tipografia di caratteri kanji giapponese, chì leghje zaku in u nome di a cumpagnia. U kanji cuntene ancu u significatu di creà. A siluette di a manu Good # 039 hè furmata cù stu caratteru, chì significa crià. In questu modu, u slogan di a cumpagnia Creating Good hè spressione in una sola marca. U simbulu simbulu esprime l'impegnu di a cumpagnia à creà u Bonu in u mondu per mezu di misure creative.

U Ricunnoscimentu

À propositu di u A' Design Award d'Argentu

Zaku Inc. Identità Corporativa hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Zaku Inc. Identità Corporativa sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Zaku Inc. Identità Corporativa hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Daretu à u Cuncepimentu

Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: This symbol has two meanings. It is the company name and the company slogan.

It consists of the typography of Japanese kanji characters, which read "zaku" in the company name. The combination of "signature and seal" in the mark will make Japanese people who see this design recognize it as kanji.

The kanji also contains the meaning of "to create.
The silhouette of Good!'s hand is formed using this character, which means "to create. In this way, the company's slogan of "Creating Good" is expressed in a single mark.
Dimensioni è Imballaghju: The brand design items for this project are listed below.
Logo Design: Symbol mark, Logotype, Motion Logo
Sign Design: Signage
Packaging Design: Document Case x 3
Print Design: Envelopes x 3, Promotion cards, Business cards x 3, Leaflets, Opening announcement flyer
Web Design:html5, CSS
Etichette: Typography, Logos, Symbols, Corporate Identity, Logotypes
Tecnulugia di Pruduzzione: The typography incorporates elements of Japanese "Shodo," the art of writing with a brush using ink.

The designer discovered that when the kanji meaning "to create" is written on paper, the ink blurs and spreads out to form the silhouette of the hand of Good!

Shodo (Japanese calligraphy) is a culture that has been familiar to the Japanese people for a long time. With this Japanese touch, the design gives users a sense of trust and familiarity.
Sfida di Designu: The difficult part was to achieve this with as few elements and as simple a design as possible, while still having multiple meanings. The designers were also careful to make sure that the letters were recognizable.
The touch of brush strokes and the inclusion of "signature and seal" made the design more recognizable and readable.
Ricerca: In this design, the challenge was to give a single symbol multiple roles.
To make the company name read "Zaku".
To give it the meaning of "create".
To make it look like a silhouette of the hand of "Good!
By achieving these three goals, the client's company was able to express that it is a creative company and gain recognition in Japan and in the industry.
Ispirazione: The designer decided to use the client's company slogan itself as the logo design.

This company has the slogan "Create good!
The symbol of the hand silhouette of "good!" is expressed in the typography of Japanese Kanji characters meaning "to create".
And since this kanji can be read as "zaku", it also represents the company name.
Durata di u Prugettu: It opened in Japan in March 2021.
Flussu Operativu: The simple yet strong symbol design served to publicize the client's company's opening within the industry and in Japan.
People who received the DM recognized the company's slogan and name, and the meaning and background of the logo design became a topic of conversation, facilitating communication.
The "Shodo" typography and the silhouette of the "Good!" hand are catchy and memorable, and this design contributed to the recognition of the company's existence and brand image.
Membri di a Squadra: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Copywriter:Takuma Suzuki