The Heaven Lost Funzione Primaria: Imballaghju per Candela by Chan Yiu Chung

The Heaven Lost Funzione Primaria: Imballaghju per Candela by Chan Yiu Chung is a highly esteemed winner of the very prestigious 2022 A' Design Award di Ferru in Disignu di Imballaghju Competition Category.

FerruImballaghju· 2022

The Heaven Lost Funzione Primaria: Imballaghju per Candela

by Chan Yiu Chung

Client: Tai Tung Jewellry Box Mfy.Ltd

A' Design Award di Ferru Winner in Imballaghju Category

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Verified Award Winner

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Colors

The Design

About The Heaven Lost Funzione Primaria: Imballaghju per Candela

Testu di u Libru: The Heaven Lost hè una scatula d'imballaghju cuncepita per una candela prufumata. U tema graficu hè ispiratu da a mitulugia europea è raffigureghja divinità chì cercanu qualcosa persu da u celu. L'illustrazione fatta à manu cuntinueghja nантипà tutte e facce di a scatula, dendu un aspettu invechjatu è invitendu i clienti à vultà a scatula. A stampa in biancu è neru mantene u disegnu pulitu è chjaru. A struttura hè una scatula simplice cù coperchju è fondu, chì misura 83 mm in larghezza, 83 mm in prufundità è 102 mm in altezza. A scatula hè fatta di Munken Lynx da 240gsm, una carta sustenibile micca cuparta, di culore biancu naturale.

The Recognition

About the A' Design Award di Ferru

The Heaven Lost Funzione Primaria: Imballaghju per Candela hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì The Heaven Lost Funzione Primaria: Imballaghju per Candela sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. The Heaven Lost Funzione Primaria: Imballaghju per Candela hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
Dimensions & Packaging: Width 83 mm x Depth 83 mm x Height 102 mm
Tags: Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
Production Technology: This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
Design Challenge: The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
Research: This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
Inspiration: As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
Project Duration: The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
Operation Flow: The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
Patents: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
Team Members: Designer: Yiu Chung CHAN
Image Credits: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021