Secret Exhibition Sala di Espositura di Merchandising by Yuan Jiang and Chen Song

Secret Exhibition Sala di Espositura di Merchandising by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 A' Design Award di Ferru in Disignu d'Interiori Competition Category.

FerruInteriori· 2022

Secret Exhibition Sala di Espositura di Merchandising

by Yuan Jiang and Chen Song

Client: SODA Architects

A' Design Award di Ferru Winner in Interiori Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Secret Exhibition Sala di Espositura di Merchandising

Testu di u Libru: Secret Exhibition hè una sala di espositura di merchandising creata per u Museu Naziunale di a China. U spaziu di 460 metri quadrati unisce l'arte digitale cù l'estetica cinese ereditata. Stand a forma d'isula cù forme fluide presentanu i prudutti culturali è creativi, cusì chì i visitatori giranu à traversu i mercanzie cum'è in una sposizione piuttostu ch'è in un magazinu. Una superficia mediatica persunalizata liga a superficia fisica è l'interfaccia virtuale, mentre chì un prugramma di realità aumentata aghjunghje un livellu digitale parallelu. Sette esposizioni selezziunate anu ispiratu un fiume in muvimentu di caratteri cinesi mustratu nantu à un screnu.

The Recognition

About the A' Design Award di Ferru

Secret Exhibition Sala di Espositura di Merchandising hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Secret Exhibition Sala di Espositura di Merchandising sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Secret Exhibition Sala di Espositura di Merchandising hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
Dimensions & Packaging: 460 square meters
Tags: Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
Production Technology: In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.

We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality.
Design Challenge: The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
Research: Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
Inspiration: The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
Project Duration: The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
Operation Flow: Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.

Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall.
Team Members: Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue
Image Credits: Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai