YaBloom Imballagiu by Antonia Skaraki is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argentu in Disignu di Imballaghju Competition Category.

ArgentuImballaghju· 2022

YaBloom Imballagiu

by Antonia Skaraki

Client: YaBloom

A' Design Award d'Argentu Winner in Imballaghju Category

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Verified Award Winner

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Colors

The Design

About YaBloom Imballagiu

Trasformà u fattu di beie acqua da una rutina noiosa à una sperienza entusiasmante è saporosa. Una nova bevanda per a salute chì descrive perfettamente u cuncettu simplice di l'acqua infusata. A cumminazione di culori brillanti è di forme fluide rinforzanu u cuncettu di gustu è di rinfrescamentu. Intantu, e nuzione di benessere è di ghjuventù sò cumunicati chjaramente attraversu tutta a cumpusizione.

The Recognition

About the A' Design Award d'Argentu

YaBloom Imballagiu hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì YaBloom Imballagiu sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. YaBloom Imballagiu hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Transforming water drinking from a boring routine to an exciting and flavourful experience, a new health beverage was created that perfectly describes the simple concept of infused water.
Dimensions & Packaging: Resealable doypack, height 150mm x width 90mm.
Tags: water, flavour, natural, healthy, taste, infusion, bloom
Production Technology: Craft paper, and plastic film.
Design Challenge: Given the task of transforming water drinking from a boring routine to an exciting and flavourful experience, we created a new health beverage that perfectly describes the simple concept of infused water. Naming the brand Yabloom! for the sound one makes when they dive underwater (splash in English, bloom in Greek), we also communicated the simplicity of preparing a flavoured water beverage on the packaging itself, as well as the chosen palette, with colors that perfectly illustrate the result of fruits when entering a liquid.
Yabloom!’s visual identity supports the concept of natural flow, providing liquid elements with color.
Research: Translating the notion of a deep dive underwater, both in finding a name for the action and depicting the colors a fruit exudes when meeting liquid was equally challenging and exciting, as a creative process.
Inspiration: Yabloom! The sound one makes when they dive underwater (splash in English, bloom in Greek), was the main inspiration of the project
Project Duration: The project started on March 2021 and ended on July 2021
Operation Flow: Infused water makes for a healthy and refreshing beverage. Making the experience optimal requires the aroma and nutritional values of the fruit to be preserved best. The resealable packaging allows for better preservation of the product, since after its initial opening, the remaining fruit can be safely stored back in its sealed container, until the next glass of infused water.
Team Members: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Graphic Designer: Alexandros Tsakiris