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Oct Ohbay Sistema Di Signage Wayfinding by Updesign

Oct Ohbay Sistema Di Signage Wayfinding by Updesign is a highly esteemed winner of the very prestigious 2022 A' Design Award di Ferru in Disignu Graficu Competition Category.


FerruGrafica· 2022

Oct Ohbay Sistema Di Signage Wayfinding

by Updesign

Client: OCT Group

A' Design Award di Ferru Winner in Grafica Category

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The Design

About Oct Ohbay Sistema Di Signage Wayfinding

Cina, Shenzhen City, 95 per centu di a so pupulazione sò custituiti da migranti chì sò ghjunti in questa longa è stretta regione costiera in l'ultimi 30 anni. Hè simile à a cità di New York, ma a so crescita rapida significa chì a vita hè estremamente frenetica. Questa cità più veloce in u mondu hà bisognu di implementà misure chì facilitanu l'insicurezza di i so migranti. U parcu urbanu in stu prughjettu hè u locu più populari per a relaxazione cù a so longa costa. Pebbles sò stati scelti cum'è u tema di u sistema di signaletica chì risona cù l'esperienze di vita di i migranti è mostra u latu umanu di a cità.

The Recognition

About the A' Design Award di Ferru

Oct Ohbay Sistema Di Signage Wayfinding hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Oct Ohbay Sistema Di Signage Wayfinding sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Oct Ohbay Sistema Di Signage Wayfinding hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Both the civic park and the commercial space are of different types of operation and environment. They are juxtaposed and connected through the use of the interactive visual sign – sea waves and gravels. The cognition toward the complex's functions is unified.
Dimensions & Packaging
Material – Stainless Steel Baking Finish Type 316 2mm thick, Sign Board Size –2400mmX1230mmX215mm, Sign Board Base – 800mmX800mmX1300mm
Tags
Coastal, Signage, Park, Commercial, Hurricane, Waterfront
Production Technology
The outdoor sign boards, with an emphasis on the completeness and solidness of gravels, adopt the integrated design of assembling the main skeleton in factory in advance. This approach ensures the perfect presentation of signage, and is convenient for on-site assembly and maintenance. Moreover, it is resistant to the hurricane of over 12 levels in summer. The transparent messaging medium boards are illuminated in blue for navigation at night, expressing the ocean elements.
Design Challenge
The commercial architecture as well as several landmark buildings and structures, such as Ferris wheel and concert hall, are of different styles. The biggest challenge was to create a unified but unique wayfinding signage system that integrates itself into the surrounding environment by minimalism and to the greatest extent expresses the generousness visually.
Research
The location of the project is a coastal city, but spaces along the shoreline that are situated in downtown and offer opportunities to touch the sea are quite rare. After we analyzed the satellite map and the urban planning of the whole city, based on the on-site investigation on similar environments, the waterfront visual factors have been deemed as one of the citizens' common needs nowadays.
Inspiration
The coastal park in a tropical city integrates multifunctional spaces including high-end shopping mall and varied event places. The shoreline in downtown is approximately 80km, most of which is not suitable for waterfront activities. The park provides citizens with safe waterfront environment and experience of high quality. The wayfinding signage system is derived from sea waves and gravels, the coastal elements seen often locally, complementing citizens' expectation for coastal city.
Project Duration
February 2020 Bao’an District, Shenzhen, Guangdong, China
Operation Flow
The outdoor sign boards in the shape of gravels scatter throughout the park with a broad view, dotting the green land along the paths like on the beach. The interior sign boards are formed in the shape of sea waves, interlocking the geometrical building volumes like a flying spray at sea. When roaming from the seaside to the park, visitors could have a feeling that coastal elements are revealed everywhere.
Team Members
Zhang Yi(creative director)
Luo Xin (project manager)
Wen Yuehua(designer)
Image Credits
Updesign

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