Kind Tea is a Charitable Project Imballaghju per u Tè da Viktoriia Korytina

U designu Kind Tea is a Charitable Project Imballaghju per u Tè da Viktoriia Korytina hè un vincitore altamente stimatu di u prestigiosu premiu 2022 A' Design Award di Ferru in a Categuria di Cumpetizione Disignu di Imballaghju.

FerruImballaghju· 2022

Kind Tea is a Charitable Project Imballaghju per u Tè

da Viktoriia Korytina

Vincitore di u premiu A' Design Award di Ferru in a Categuria Imballaghju

10,444

Vincitore di Premiu Verificatu

Verificà u Statu di u Premiu per #131733

Visità u Situ Vede nantu à A' Design Award Cumunicatu Stampa Badge di Premiu

Culori

U Cuncepimentu

À propositu di Kind Tea is a Charitable Project Imballaghju per u Tè

Kind Tea hè un cuncepimentu di imballaghju per una gamma di tè naturali venduti per un prughjettu caritevule. U tè hè fattu da dui zitelli cù distrofia musculare di Duchenne, è e vendite arracoglienu fondi per a so riabilitazione. L'imballaghju mostra un personagiu culuritu chì riflette a gioia di l'infanzia. Trè sapori sò marcati da trè schemi di culore, cusì ogni varietà hè faciule da ricunnosce. Ogni sapore hà ancu una versione d'inguernu. U furmatu hè un saccu di 50 grammi cù una etichetta di 100 per 180 millimetri. A pruduzzione è l'assemblagiu sò stati mantenuti simplici è ecunomichi, perchè i zitelli preparanu elli stessi i pacchetti.

U Ricunnoscimentu

À propositu di u A' Design Award di Ferru

Kind Tea is a Charitable Project Imballaghju per u Tè hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Kind Tea is a Charitable Project Imballaghju per u Tè sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Kind Tea is a Charitable Project Imballaghju per u Tè hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Daretu à u Cuncepimentu

Kit Stampa

Crediti, membri di a squadra è dettagli tecnici furniti da u cuncettore.

Pruprietà Uniche: Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Dimensioni è Imballaghju: Format: Sachet with label

50 g

100 mm x 180 mm
Etichette: charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
Tecnulugia di Pruduzzione: In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
Sfida di Designu: The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
Ricerca: Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.

But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.

We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.

Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
Ispirazione: To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
Durata di u Prugettu: We joined the project in January 2021 and the guys still work for now
Flussu Operativu: But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.

The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future!
Brevetti: No information
Membri di a Squadra: Vita Korytina
Alena Beseda
Oleksandra Dontsova.
Crediti d'Imagine: This project was made by our in-house team of Wishnia agency.