Mao Xin Tea House Identità Visuale by ChingYu Liu

Mao Xin Tea House Identità Visuale by ChingYu Liu is a highly esteemed winner of the very prestigious 2022 A' Design Award di Ferru in Disignu Graficu Competition Category.

FerruGrafica· 2022

Mao Xin Tea House Identità Visuale

by ChingYu Liu

Client: BlackLiuStudio

A' Design Award di Ferru Winner in Grafica Category

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Verified Award Winner

Verify Award Status for #132541

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mao Xin Tea House Identità Visuale

A casa di tè Mao Xin era destinata à esaltà a bellezza di u tè orientale è a so cultura. In particulare sta specialità di tè chì hè duie foglie à ogni radica. Quandu si combinanu cù a cultura di tè lucale, hè assai faciule di cunnetta cù a cultura Zen cum'è assai di i parcelle sò disposti in una manera circular simili à un giardinu di roccia giapponese.

The Recognition

About the A' Design Award di Ferru

Mao Xin Tea House Identità Visuale hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Mao Xin Tea House Identità Visuale sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Mao Xin Tea House Identità Visuale hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
Dimensions & Packaging: Sealing Sticker : Height10mm x Width145mm
Front sticker : Height75mm x Width175mm
Bottle : Width75mm x Depth 35mm x Height165 mm
Tags: Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration
Production Technology: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design
Design Challenge: Finding the right design to attract the attention of a younger generation of new users.
Research: Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture.
Inspiration: The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations.
Project Duration: The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan.
Operation Flow: The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition.
Team Members: ChingYu-Liu
Image Credits: ChingYu-Liu, 2021.