87MM Brand Story Cuncezzione di Libru by Sunghoon Kim is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argentu in Stampa Competition Category.

ArgentuStampa· 2022

87MM Brand Story Cuncezzione di Libru

by Sunghoon Kim

Client: 87mm

A' Design Award d'Argentu Winner in Stampa Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About 87MM Brand Story Cuncezzione di Libru

87MM hè una marca di moda rapresentativa in Corea chì crea una cultura di ogni ghjornu attraversu u sensu è l'ingegnu. Dapoi u so lanciamentu in u 2011, hè statu cuncepitu per cuntà a storia di l'ultima dicada à u publicu chì ama 87MM attraversu Moment by Moment, We Say No Concept But Good Sense, una marca cù 10 anni di ricordi. Questu servirà à cumunicà più strettu cù u publicu giuvanu coreanu chì ama 87MM è chì hè entusiasta di ellu attraversu a storia di i dui fundatori è ancu a storia di a marca 87MM.

The Recognition

About the A' Design Award d'Argentu

87MM Brand Story Cuncezzione di Libru hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì 87MM Brand Story Cuncezzione di Libru sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. 87MM Brand Story Cuncezzione di Libru hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Dimensions & Packaging: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Tags: 87MM, brand book, book, design, editorial, graphic, typography
Production Technology: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Design Challenge: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Research: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Inspiration: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Project Duration: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Operation Flow: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Team Members: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Image Credits: 87MM