Creaon Ghjoculu by Menglin Tian is a highly esteemed winner of the very prestigious 2022 A' Design Award di Ferru in Prudutti per Zitellini Competition Category.

FerruPrudutti per Zitellini· 2022

Creaon Ghjoculu

by Menglin Tian

Client: Menglin Tian

A' Design Award di Ferru Winner in Prudutti per Zitellini Category

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The Design

About Creaon Ghjoculu

Creaon si focalizeghja nantu à una varietà di funziunalità funzionali bisogni di i zitelli di età 1-6 per i ghjoculi. I zitelli ponu aduprà Creaon cum'è crayons regularmente per disegnà ritratti è creà tetti diffirenti per i cubi Creaon durante u disegnu, è cumminà cù i so disegni per ghjucà à i ghjochi di simulazione. Creaon pò ancu esse usatu cum'è un bloccu di equilibriu per i ghjochi di custruzzione. Perchè hè fattu di cera di soia, Creaon pò sparisce più ambientalmente chè un ghjoculu di plastica normale quandu hà fattu u so travagliu.

The Recognition

About the A' Design Award di Ferru

Creaon Ghjoculu hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Creaon Ghjoculu sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Creaon Ghjoculu hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creaon focuses on the creative, open ending, construction and imagination needs of children aged 1 to 6 for toys. Combine crayons with building blocks. When children draw with Creaon, they create different roofs that can become unique building blocks and play imaginary games with them. It realizes that toys can complete their multiple missions in a certain period of need, can still play after being damaged, and after completing the mission, it is more harmless to disappear than ordinary toys.
Dimensions & Packaging: Width 15mm x Depth 15mm x Height 45mm
Tags: Toy, Childhood, Children, Playful, Sustainable
Production Technology: Soy Wax
Design Challenge: Finding the intersection of versatile toys and environmentally friendly materials with less waste is the most difficult and critical part of the design process. Research has found that toys that stimulate creativity and allow children to use their imagination and build are more suitable for a wider range of children, which means they are less likely to get tired of being thrown away. At the same time, I found that materials like soy wax are more environmentally friendly than plastic, and can continue to play even if broken, even simple DIY repair, unlike plastic toys that are more likely to be thrown away once broken. At the same time, wax toys can be mass-produced just like plastic toys.
Research: Among children's toys, the top five toys in the home are all made of plastic. However, because children grow up so quickly, their interests and demands for some toys change quickly. These plastic toys that can last a long time become "short life" toys. I started thinking about how to make play more sustainable while meeting the needs of children. I design from two aspects of more functions and more environmentally friendly materials to explore how to make toys last longer and less waste when toys finish their missions.
Inspiration: Among children's toys, the top five toys in the home are all made of plastic. However, because children grow up so quickly, their interests and demands for some toys change quickly. These plastic toys that can last a long time become "short life" toys, which are likely to cause serious environmental problems.
I began to think about how to extend the life of the toy and make it more environmentally friendly to its end.
Project Duration: The project started in November 2021 in London and finished in January 2022 in London, and was exhibited in online Work in Progress 2022 show in January 2022.
Operation Flow: Children can use them as regular crayons to draw pictures and create different roofs for the Creaon cubes. Children can combine their drawings with these small house-like Creaon cubes to play pretend games. Creaon can also be used as a balance block for building games.
Patents: Copyrights belong to Menglin Tian, 2022.
Team Members: Menglin Tian
Image Credits: Image #1: Photographer Menglin Tian, 2022
Image #2: Photographer Menglin Tian, 2022
Image #3: Photographer Menglin Tian, 2022
Image #4: Photographer Menglin Tian, 2022
Image #5: Photographer Menglin Tian, 2022