Dreamscape Funzione Primaria: Installazione Multimediale by Nelson Chow

Dreamscape Funzione Primaria: Installazione Multimediale by Nelson Chow is a highly esteemed winner of the very prestigious 2022 A' Design Award di Ferru in Belle Arti Competition Category.

FerruBelle Arti· 2022

Dreamscape Funzione Primaria: Installazione Multimediale

by Nelson Chow

Client: K11 Concepts Limited

A' Design Award di Ferru Winner in Belle Arti Category

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The Design

About Dreamscape Funzione Primaria: Installazione Multimediale

Testu di u Libru: Dreamscape hè una installazione multimediale posta in u Giardinu Bohemian di K11 Musea in Hong Kong. A forma scultural pare fluttuà sopra à u terrenu è liberighja bruma à intervalli regulari. Da luntanu, Dreamscape somiglia à una cunchiglia bianca illuminata chì s'alza da una nuvola. Da vicinu, trè archi riposanu nantu à sei pedi sottili chì toccanu u terrenu leggermente. Dentru, più di 250 lampade à bolla illuminate seguitanu un prugramma d'illuminazione temporizatu. I materiali sò resistenti à u tempu, durevuli è leggeri, è a struttura pò esse smuntata per u trasportu è rimuntata dopu.

The Recognition

About the A' Design Award di Ferru

Dreamscape Funzione Primaria: Installazione Multimediale hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Dreamscape Funzione Primaria: Installazione Multimediale sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Dreamscape Funzione Primaria: Installazione Multimediale hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dreamscape is a voluptuous sculptural form that appears to float above the K11 MUSEA Bohemian Garden. It regularly disperses mist, thus, from afar, it appears as an illuminated white shell emerges from a billowing cloud, tempting guests to engage in a relaxing urban misty moment. Up close, three arches are anchored onto six feet that touch the ground lightly, emphasizing an ephemeral shared experience. Once inside, the 250 illuminated bubble lamps are timed to evoke dreaming in a sleeping cloud.
Dimensions & Packaging: H2600 x W3500 x D3500 (mm)
Tags: ncdesignandarchitecture, K11musea, victoriadockside, adriancheng, art, ncda
Production Technology: All materials had to be weatherproof, durable and light for outdoor display. The structure had to be designed for easy disassembly, transportation and reassembly. Placement of the 250+ illuminated bubbles were carefully calibrated so that they are ergonomically friendly while visually appealing. The light programme and wring of bubbles posed another challenge as it had to give the illusion of a sleeping cloud, and work in line with the mist performance that happens every 20 minutes.
Design Challenge: Dreamscape serves all ages, so we had to consider how different groups react. Children tend to run underneath, while adults usually prefer to stand and look at it. It had to be safe, and accessible to wheelchairs and walkers. It is open day and night, so we have focused on how different lighting combined with mist can create dissimilar, but mesmerizing experiences. Positioning each bubbles lamp had to be both visually pleasing and ergonomically safe.
Inspiration: Dreamscape, is a portmanteau word, blending and combining ‘dream’ and ‘escape’ to encapsulate our commitment to design a pause for busy minds by moving visitors from reality into ambiguity. We hope our playful multi-sensory sculptural design will make visitors dream in another dimension, and that this is more important than ever with the current limits on travel - we want people to imagine and dream the impossible. Dreamscape represents an exciting utopia and freedom, available to all.
Project Duration: The installation has been on display since September 2021 until March 2022 in K11 MUSEA, Victoria Dockside, Hong Kong. It will then be transported to other K11 premises around China.
Patents: Copyright belongs to New World Development Company Limited
Team Members: Nelson Chow
Raphael Pardo
Image Credits: HDP Photography Services Hong Kong
K11 MUSEA