Qyf Primary Function: Design Internu di Boutique by Sun Concepts Office

Qyf Primary Function: Design Internu di Boutique by Sun Concepts Office is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argentu in Disignu d'Interiori Competition Category.

ArgentuInteriori· 2022

Qyf Primary Function: Design Internu di Boutique

by Sun Concepts Office

Client: Sun Concepts

A' Design Award d'Argentu Winner in Interiori Category

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Colors

The Design

About Qyf Primary Function: Design Internu di Boutique

Qyf hè u design internu di una boutique multi-marca in Wuhan, Cina, cù una superficia custruita totale di 270 metri quadri. U magazinu offre una larga gamma di prudutti, dunque a presentazione hè basata annantu à grandi piani invece di parechji scaffali. Sta suluzione simplice mantene u spaziu cumplettu. I specchji riflettenu l'internu è fàcenu chì u spaziu pare più prufondu. U metallu, a petra è u vetru formanu forme geometriche simplici. Grandi superfici di vetru trasfòrmanu u magazinu in una vitrina per i pedoni. Un percorsu circulare guida i visitatori davanti à ogni articulu espostu.

The Recognition

About the A' Design Award d'Argentu

Qyf Primary Function: Design Internu di Boutique hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Qyf Primary Function: Design Internu di Boutique sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Qyf Primary Function: Design Internu di Boutique hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wide range of products in the store requires diverse display designs. The design team works out a simple display solution by leveraging the massive planes. By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense.

The design team believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense.
Dimensions & Packaging: Gross built area: 270 sqm;
Project type: Boutique
Tags: Multi-brand boutique, Modernist aesthetics, Metal, Stone, Glass, Geometry, Circular moving line, Sun Concepts Office
Production Technology: By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.
Design Challenge: QYF is one of the landmark boutiques in Wuhan. The design team focuses on handling the relationship between the space and the regions.

The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes.
Research: The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials.
Inspiration: As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption.
The design team did image design for QYF, a multi-brand boutique with a 20-year history. The store brings about new consumption patterns and lifestyle trends for local consumers. With the modernist aesthetics as the standard design approach, the design team turned the boutique into a high-end brand.
Project Duration: Started in: 10th April, 2021;
Completed in: October 2021;
Location: Tianyuan Street, Wuhan, China
Operation Flow: Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of the design team.

The circular moving line in the store allows the visitors to appreciate every delicate item in the store.

With modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all designed based on the site conditions, meet the business logic.
Team Members: Liu Zheng
Image Credits: Liu Zheng and Wang Minjie