KGI Bank Situ Bancariu by Frog Singapore

KGI Bank Situ Bancariu by Frog Singapore is a highly esteemed winner of the very prestigious 2022 A' Design Award di Ferru in Web Competition Category.

FerruWeb· 2022

KGI Bank Situ Bancariu

by Frog Singapore

Client: frog Singapore

A' Design Award di Ferru Winner in Web Category

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Verified Award Winner

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Colors

The Design

About KGI Bank Situ Bancariu

U Testu: KGI Bank hè un situ web rispunsivu cuncepitu per una banca chì include quattru filiali. U situ web presenta l'infurmazioni corporative è di dettagliu in un'unica sperienza unificata. Un cuncettu visuale simplificatu permette à i clienti di scopre i diversi aspetti di a banca strattu per strattu. E micro-animazioni aghjunghjenu un'implicazione emutiva à l'interazzioni cumuni. I chjami à l'azzione è l'attrezzi cumunimenti aduprati sò piazzati vicinu per sustene a prossima tappa. Una navigazione megliurata furnisce una guida sottile trà e sezzioni di e filiali. L'interfaccia utilizatore hè stata cuncepita in Figma.

The Recognition

About the A' Design Award di Ferru

KGI Bank Situ Bancariu hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì KGI Bank Situ Bancariu sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. KGI Bank Situ Bancariu hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
Dimensions & Packaging: Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
Tags: User Experience, User Interface Design, Design System, Website, Responsive
Production Technology: The user interface of this website was designed in Figma.
Design Challenge: Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
Research: Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
Inspiration: Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
Project Duration: The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
Operation Flow: Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
Team Members: Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai.
Image Credits: frog Singapore, 2022