Can You See the Music Identità Dinamica by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argentu in Disignu Graficu Competition Category.

ArgentuGrafica· 2022

Can You See the Music Identità Dinamica

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

A' Design Award d'Argentu Winner in Grafica Category

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Verified Award Winner
Verify Award Status for #137173

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Colors

The Design

About Can You See the Music Identità Dinamica

U travagliu creatu per Franz Liszt Chamber Orchestra hè una identità di marca dinamica guidata da a musica chì mira à rinviviscia l'apparenza visuale di l'orchestra. I so creatori anu inventatu una lingua musicale alternativa, da quale ogni melodia pò esse visualizata in u settore di linee guida definite. L'identità permette à ogni membru di l'orchestra di custruisce u so logu persunalizatu, in relazione cù u so pezzu preferitu di u repertoriu. Inoltre, per via di una applicazione di cuncepimentu di logu sviluppata apposta, ancu l'audienza puderia diventà una parte attiva di u prucessu di rinnuvamentu di l'identità.

The Recognition

About the A' Design Award d'Argentu

Can You See the Music Identità Dinamica hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Can You See the Music Identità Dinamica sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Can You See the Music Identità Dinamica hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions