Jinlongquan Imballaggio Di Birra by Jin Zhang

Jinlongquan Imballaggio Di Birra by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argentu in Disignu di Imballaghju Competition Category.

ArgentuImballaghju· 2022

Jinlongquan Imballaggio Di Birra

by Jin Zhang

Client: InBev jinlongquan beer (Hubei) Co., Ltd

A' Design Award d'Argentu Winner in Imballaghju Category

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Verified Award Winner

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Colors

The Design

About Jinlongquan Imballaggio Di Birra

A birra Jinlongquan spera di lancià un pruduttu mediu è altu chì ùn pò micca solu trasmette a longa storia di a marca, ma ancu fà chì i cunsumatori si sentenu di bona qualità; i diseggiani utilizanu ricchi illustrazioni per rapprisentanu luppoli, spighe di granu, botti di vinu di lignu, birra, fonti d'acqua è altri elementi, perchè l'imballu hà un forte attributu di l'industria di a cerveza; più impurtante, l'illustrazioni includenu u simbulu di l'imaghjini di a marca di a scultura di drago cinese in l'anzianu situ di a distilleria Jinlongquan in u 1978, è ancu u redesign di font logu è marca rossa, furmendu un forte ricunniscenza di marca.

The Recognition

About the A' Design Award d'Argentu

Jinlongquan Imballaggio Di Birra hè un vincitore di u premiu A' Design Award d'Argentu, una ricunniscenza straordinariamente prestigiosa attribuita à i disegni di alta gamma, splendidi è impressiunanti. I vincitori d'Argentu sò opere tremendamente brillanti è estremamente creative chì illustranu l'espertisa, u talentu è l'acutezza eccezziunali di i so disegnatori. Si aspetta chì Jinlongquan Imballaggio Di Birra sia una opera maravigliosa di mostra, rimarchevulemente prufessiunale è prufondamente innuvatrice. Stu disegnu vincitore di u premiu A' Design Award d'Argentu hè una invenzione assai nutevule è ammirata chì benefizia è allarga i limiti di l'arte, di a scienza, di u disegnu è di a tecnulugia. Jinlongquan Imballaggio Di Birra hè una creazione assai invidiata chì evoca disideri, introduce sentimenti pusitivi è accende stupore è maraviglia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
Dimensions & Packaging: 80*250mm（jar）
Tags: Beer, Jinlongquan, SANBU, Wuhan packaging design
Production Technology: The bottle is made of iron
Design Challenge: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Research: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
Inspiration: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
Project Duration: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
Operation Flow: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
Patents: InBev jinlongquan beer (Hubei) Co., Ltd
Team Members: Designer: Jin Zhang
illustration: Jin Zhang