Lamay Island's Souvenir Series Funzione Primaria: Imballaggiu di Marca by Chia-Hui Lien and Jen-Wei Huang

Lamay Island's Souvenir Series Funzione Primaria: Imballaggiu di Marca by Chia-Hui Lien and Jen-Wei Huang is a highly esteemed winner of the very prestigious 2022 A' Design Award di Bronzu in Disignu di Imballaghju Competition Category.

BronzuImballaghju· 2022

Lamay Island's Souvenir Series Funzione Primaria: Imballaggiu di Marca

by Chia-Hui Lien and Jen-Wei Huang

Client: Chia-Hui Lien

A' Design Award di Bronzu Winner in Imballaghju Category

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Verified Award Winner

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Colors

The Design

About Lamay Island's Souvenir Series Funzione Primaria: Imballaggiu di Marca

Testu di u Libru: A Serie di Ricordi di l'Isula di Lamay hè un disignu d'imballaggiu di rigalu per u pesciu seccu è i bastoncini di pesciu fatti da tonnu pinna gialla. L'imagine visuale si basa nantu à u paesaghju è a cultura di l'Isula di Lamay in Taiwan, è a rocca lucale di u Vasu di Petra hè aduprata cum'è grafica principale. A scatula esterna hè fatta di carta è si apre cù un cuparchju magneticu, è misura 34 per 23 per 6 centimetri. A stampa aduprà un culore speciale bronzu-oru è una pellicula lucida parziale. Una borsa interna cù chiusura à lampu mantene u pesciu seccu frescu. Dopu chì u manghjà hè statu manghjatu, a scatula pò esse riutilizata per l'almacenamentu.

The Recognition

About the A' Design Award di Bronzu

Lamay Island's Souvenir Series Funzione Primaria: Imballaggiu di Marca hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Lamay Island's Souvenir Series Funzione Primaria: Imballaggiu di Marca sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Lamay Island's Souvenir Series Funzione Primaria: Imballaggiu di Marca suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Dimensions & Packaging: The outer box size of this package is W34cmxD23cmxH6cm.
Tags: Brand，Packaging design
Production Technology: This set of gift boxes is designed on the visual design, and the image design is based on the local island style and cultural characteristics of Xiaoliuqiu. The packaging design part is mainly designed to give gifts, so the gift box uses paper and magnets as the opening design, the printing technology uses a special color - bronze gold, and the graphics on the box surface uses the technology of partial bright film to increase the texture of the gift box. After the food is eaten, the packaging box can also be used as a storage function to achieve the concept of environmental protection.
Design Challenge: The most difficult aspect of the packaging design of this brand is the drawing of the fish shape and the representation of the graphics, mainly to directly convey the delicious dried fish food made from fresh marine fish to consumers, and the delicious dishes suitable for general family cooking.
Research: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images. The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Inspiration: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images.
Project Duration: This set of gift boxes will be sold in Lamay Island, Taiwan on 2019/12/01.
Operation Flow: Through the field trip to Xiaoliuqiu Island in Taiwan to conduct photography and data collection, and then carry out visual image design and packaging design, the marine culture and local cultural history of Xiaoliuqiu Island are integrated, so that the overall brand packaging design can promote market sales and achieve high The benefits of marketing.
Patents: Chia-Hui Lien , Jen-Wei Huang
Team Members: Designer: Chia-Hui Lien , Jen-Wei Huang
Image Credits: Designer: Chia-Hui Lien , Jen-Wei Huang