Abstract Illustrations Illustrazioni Astratte Kit Di Design Di Marca by Nargiza Usmanova

Abstract Illustrations Illustrazioni Astratte Kit Di Design Di Marca by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 A' Design Award di Ferru in Disignu Graficu Competition Category.

FerruGrafica· 2022

Abstract Illustrations Illustrazioni Astratte Kit Di Design Di Marca

by Nargiza Usmanova

Client: TELS Group

A' Design Award di Ferru Winner in Grafica Category

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Verified Award Winner

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Colors

The Design

About Abstract Illustrations Illustrazioni Astratte Kit Di Design Di Marca

L'ispirazione per creà illustrazioni uniche per u kit annuale di marca hè stata a ricerca à longu andà per un stile astrattu unicu. Avemu creatu 10 cumpunimenti formali diffirenti cù linee dinamiche impetuous in paletti di cuntrastu. A principal diferenza in u prugettu hè a creazione di illustrazioni conceptuale di marca per tutti i prudutti promo. Tutte l'illustrazioni sò disegnate a manu in a tecnica gouache. E cumpusizioni formali coloristiche in un stile lineale minimalista aiutanu i prudutti à spiccà da una quantità di altri esempi cumpetitivi.

The Recognition

About the A' Design Award di Ferru

Abstract Illustrations Illustrazioni Astratte Kit Di Design Di Marca hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Abstract Illustrations Illustrazioni Astratte Kit Di Design Di Marca sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Abstract Illustrations Illustrazioni Astratte Kit Di Design Di Marca hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
Dimensions & Packaging: The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
Tags: Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
Production Technology: In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
Design Challenge: The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
Research: The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
Inspiration: The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
Project Duration: The branding kit was created in 2019 for all needs in the 2020 year.
Operation Flow: All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
Team Members: Illustrator and Graphic Designer - Nargiza Usmanova
Image Credits: Illustrator and Graphic Designer - Nargiza Usmanova