Greeninful Identità di marca by Michelle Poon

Greeninful Identità di marca by Michelle Poon is a highly esteemed winner of the very prestigious 2022 A' Design Award di Ferru in Disignu Graficu Competition Category.

FerruGrafica· 2022

Greeninful Identità di marca

by Michelle Poon

Client: Greenin'ful

A' Design Award di Ferru Winner in Grafica Category

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Verified Award Winner

Verify Award Status for #139444

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Colors

The Design

About Greeninful Identità di marca

Greeninful hè un prughjettu di ribrandizazione per una marca eco-rispettosa chì sustene un modu di vita sustenibile. A marca collega e persone chì si preoccupanu di l'ambiente. U logu mostra a faccia di a cumunità verde è riflette determinazione è curiosità. L'identità visuale impiega culori vivi, tratti di pinzellu decisi è elementi disegnati à manu chì restanu flessibili in usu. L'imaghjini sò sceltì per parè accessibili è centrate nantu à a cumunità. A ribrandizazione trasforma a marca da una piattaforma di scambiu in una cumunità chì sensibilizeghja u publicu à a prutezzione di l'ambiente.

The Recognition

About the A' Design Award di Ferru

Greeninful Identità di marca hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Greeninful Identità di marca sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Greeninful Identità di marca hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Dimensions & Packaging: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Tags: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Production Technology: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Design Challenge: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Research: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Inspiration: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Project Duration: October 2021 - January 2022
Operation Flow: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Team Members: Michelle Kason
Image Credits: Image 1: Michelle Kason (Designer)