Artem Luxury Watch Straps Imballaghju by Joel Derksen

Artem Luxury Watch Straps Imballaghju by Joel Derksen is a highly esteemed winner of the very prestigious 2022 A' Design Award di Bronzu in Disignu di Imballaghju Competition Category.

BronzuImballaghju· 2022

Artem Luxury Watch Straps Imballaghju

by Joel Derksen

Client: Studio Otherness

A' Design Award di Bronzu Winner in Imballaghju Category

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Verified Award Winner

Verify Award Status for #139454

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Colors

The Design

About Artem Luxury Watch Straps Imballaghju

Artem Luxury Watch Straps hè un disignu d'imballaghju creatu per i cinturini d'orologiu destinati à i culletori. U cupartogliu esternu si sfila per rivelà una scatula interna in velinu smerigliatu chì si apre da u latu cù una chiusura à alietta. Un insertu di spuma tene u cinturinu fermu in postu. A forma cumpatta è sculturale mette in valore i bordi taglienti è a precisione tecnica. A stampa in foglia è i carti grisgi è turchini rializi anu una presentazione raffinata è tecnica. A struttura hè stata cuncepita per prisentà u pruduttu chjaramente durante l'apertura di a scatula.

The Recognition

About the A' Design Award di Bronzu

Artem Luxury Watch Straps Imballaghju hè un vincitore di u premiu A' Design Award di Bronzu, una ricunniscenza assai prestigiosa attribuita à i disegni eccellenti chì si distinguenu per a creatività, l'ingegnu è l'acutezza. I vincitori di Bronzu sò artefatti largamente abili è sorprendentemente creativi chì autenticanu a vasta sperienza, l'imaginazione è l'ingegnosità di i so disegnatori. Si aspetta chì Artem Luxury Watch Straps Imballaghju sia un oggettu assai apprezzatu, ammiratu è caru, rimarchevulemente prufessiunale è innuvatore. Stu disegnu vincitore di u premiu A' Design Award di Bronzu incorpora e migliori pratiche di l'arte, di a scienza, di u disegnu è di a tecnulugia è hè eccellente per l'attinzione à i detaglii. Artem Luxury Watch Straps Imballaghju suddisfa splendidamente i bisogni, tocca i disideri, incanta i sentimenti è chjama a curiusità.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Dimensions & Packaging: 80mm W x 20mm D x 270cm L
Tags: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Production Technology: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Design Challenge: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Research: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiration: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Project Duration: 4 months, Netherlands
Operation Flow: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Team Members: Creative Director: Joel Derksen
Image Credits: Photographer: Ingmar Swalue