Top Mercury Situ Web by Daniel Houle is a highly esteemed winner of the very prestigious 2023 A' Design Award di Ferru in Web Competition Category.

FerruWeb· 2023

Top Mercury Situ Web

by Daniel Houle

Client: Azuro Digital

A' Design Award di Ferru Winner in Web Category

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Verified Award Winner

Verify Award Status for #139506

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Colors

The Design

About Top Mercury Situ Web

Top Mercury hè un situ web creatu per un'agenzia di publicità nant'à i media suciali. U situ web usa effetti di muvimentu, animazioni è illustrazioni originali per presentà un'estetica pulita è moderna. U cuncepimentu hè statu fattu cù Figma è sviluppatu cù Webflow, è hè cumpletamente responsivu nant'à tutti i dispusitivi, navigatori è dimensioni di screnu. I buttoni è i ligami permettenu à i visitatori d'interagisce cù e diverse sezioni. U muvimentu hè statu mantenutu subtile per chì l'interfaccia resti chjara è simplice da seguità. U situ web hà righjuntu un tassu di cunversione di 8 per centu, sopra à u riferimentu di u settore chì hè di 5 per centu.

The Recognition

About the A' Design Award di Ferru

Top Mercury Situ Web hè un vincitore di u premiu A' Design Award di Ferru, una ricunniscenza prestigiosa attribuita à i boni disegni chì rispondenu à i requisiti prufessiunali è industriali aspettati da creazioni ben cuncipite. I vincitori di Ferru dimustranu una grande abilità, una alta specializazione, una cumpresa esperta è a capacità creativa di i so creatori. Si aspetta chì Top Mercury Situ Web sia una creazione assai apprezzata, ammirata è cara chì hè pratica è innuvatrice. Stu disegnu vincitore di u premiu A' Design Award di Ferru integra e migliori pratiche di u settore è hà caratteristiche tecniche cumpetenti ligate à u sapè fà è à u talentu. Top Mercury Situ Web hè rispettatu per a so meticulosità è hè cuncipitu per furnisce miglioramenti di a qualità di a vita chì aiutanu à fà di u mondu un locu megliu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Dimensions & Packaging: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Tags: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Production Technology: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Design Challenge: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Research: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Inspiration: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Project Duration: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Operation Flow: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Image Credits: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.